9 Tips for Growing and Scaling an Online Business

If you take some time to think about how the business world has changed in recent decades, you will realize that technology has played an enormous role in those changes and that it has become extremely important today for all the companies out there, regardless of the actual industry. We are, without a doubt, living in a digital era, and you cannot expect your company to grow without using the digital world to your advantage. While the business strategy has certainly been important throughout history, we cannot fail to mention that it has changed quite a lot and that the things that were once important are nowadays not that crucial for running a company.

On the other hand, there are things that are nowadays extremely important and that you definitely cannot ignore if you envision your company and be successful in the market. As we have already explained, the digital world has a lot to do with those strategies, which basically means that you need to use the Internet if you really want to be successful in your industry. This is something that goes without saying nowadays and that you have probably been aware of already, given that everyone is using the Internet for various different purposes.

Well, due to the fact that the Internet plays a huge role in the process of running companies nowadays, people have decided to take an interesting approach and start building online businesses. That has proved to be a great strategy, given that people are basically living online these days and online shopping has undeniably become an important part of everyone’s lives. Well, if you have been thinking about doing the same thing, then you probably already have an idea as to what your business would be focused on and which particular audience you want to target.

Yet, even though you might be aware of those important factors, the simple truth is that you are still not entirely sure as to how to actually establish and grow your online business. That is why you don’t want to even start the process before getting your facts straight. In other words, you don’t want to start a business and risk failing before you actually learn some significant things about how to do this the right way, i.e. about how to minimize those risks and basically work towards growing and scaling your online business. This is because you want to do your best to do well on the market, and you cannot do that unless you learn what needs to be done in order for your online business to be successful.

If you are ready to go through the learning process, read through and learn this in the simplest terms possible, I am now going to share some relevant and useful tips with you – tips that will help you understand what you need to do in order to grow and scale your online business. Once you get acquainted with those relevant tips, you will have a much better idea about what to do when aiming at building a successful company. So, without any further ado, let us now get started and check out those significant tips.

1. Create The Perfect Website

In case you’re one of those people who assume that social media profiles are enough for running a successful online business, let me tell you right away that you are rather wrong. I am not saying that these aren’t important. It’s just that they certainly aren’t enough, since you need to build your online presence perfectly, and doing that without a website is definitely not a possibility. So, what does this precisely mean right now?

Well, to put things as simple as possible, it means that you will need to create the perfect website for you, since scaling a business without a website is certainly not possible. I suppose that you knew this already and that you are perfectly aware of the actual significance of building the best possible site for you. Yet, the truth is that you might not actually know how to create the most perfect website for you and that is definitely quite normal since not everyone is an expert in this particular line of work.

If you are not an expert when it comes to building websites, it doesn’t immediately mean that you won’t be able to build the perfect one for you. The simple fact is that you can always hire experts to do this on your behalf. So, you simply need to have the right ideas and you’ll get them turned into reality in no time. Focus on finding and hiring the perfect people to build your site and turn those ideas into reality and you will undeniably be happy with the outcomes.

2. But Keep It Simple

Since we are talking about websites and ideas, let me tell you one thing that you absolutely need to know. Complicating the site too much won’t really bring you any far. Everyone is looking for simplicity these days and people certainly don’t want to spend a lot of time trying to figure out how everything works on your site and how they can order the products, or perhaps the services, that you are selling. They want to be able to get immediately informed about the products they are after, the prices, and the ordering process as well.

This basically means that you need to keep the website as simple as possible and I am guessing that doing this won’t be complicated. When you end up working with the right professionals, they will be sure to tell you if some of your ideas are far too complicated for the website and if you might not actually benefit from them. In short, the right professionals will know exactly how to build the perfect site that will work perfectly for you, which is practically what you want.

3. Run A Blog

If you have been doing any research on running an online business and doing Internet marketing, then you must have come across the fact that running a blog is extremely important nowadays. Doing this will help you increase your visibility and far more people will get acquainted with your company and your products. When a lot of people get familiar with your products, you will have higher chances of making a great number of sales, which leads to increasing your profits, and that’s the ultimate goal. If you take a quick look at juni.co/blog/how-to-grow-ecommerce-business-strategy, you will certainly realize that there are a lot of significant strategies that you need to keep in mind when trying to run your business, as well as that blogs should be a part of those strategies, as they can be quite useful for your company.

4. Use SEO

Blogs are a part of an SEO strategy, as you might have known already. Yet, running a blog is not the only SEO-related thing that you should keep in mind here. After all, search engine optimization is a rather broad term and you need to get thoroughly acquainted with it in order to understand how to get everything perfectly optimized. Search engine optimization will help you grow your organic traffic, and we all know that organic traffic accounts for a large percentage of the sales that companies make in any industry whatsoever.

Once again, though, the above does not mean that you will need to become an SEO expert yourself. If you’d like to do that, nobody will stop you, but you need to be warned that there are just so many different things you will need to learn, meaning that the process of becoming an SEO expert will take a while. The good thing is that you don’t really need to do that, given that there are so many different professionals out there that you can hire in order to get the desired SEO results. So, you should focus on finding the right experts and letting them know exactly what you need, and they will then do their best to create the perfect optimization strategy and thus increase your organic traffic.

5. Grow your Social Media Presence

I have briefly mentioned above that you cannot run a business by simply running a few social media profiles, and that might have led to you getting the wrong impression and basically thinking that social media presence isn’t important at all. Well, let me tell you right away that this isn’t what I meant since I do believe that social media presence is extremely important. It’s just that you cannot rely solely on this specific strategy.

Yet, when you invest some time and effort into building your social media presence, you will certainly start seeing some great results when it comes to your website’s traffic and your company’s overall online visibility. Since you do want to be visible, because growing your company is impossible without that, you will certainly do everything you can to build your social media presence and run your profiles the right way. If however, you don’t know how to do that, then you can, once more, rely on hiring the right experts to do it on your behalf. What you need to remember, though, is that ignoring social media when trying to scale your online business is not a smart move.

6. Increase Brand Awareness

A lot of the strategies that you will have to use when trying to market and scale your online business will be focused on building the perfect brand and increasing brand awareness. This is something that you won’t be able to ignore since you do want to build a great brand and have your company properly represented on the Internet. If you establish yourself as a reputable brand, people will start trusting you and you will, thus, get more loyal customers, as well as work towards constantly getting new ones. Getting more customers will lead to getting higher profits, which is undeniably extremely significant for every single company out there.

7. Don’t Forget E-mail Marketing

When we are talking about marketing and branding strategies that you need to use to your advantage, we certainly cannot fail to mention e-mail marketing. This strategy has been around for a while, but people have recently started ignoring it for one reason or another, thinking that it is not as important as it actually is. Well, you certainly shouldn’t do the same thing, since e-mail marketing is certainly quite important and it can be of huge help during the process of winning over new customers and retaining your existing ones.

Everyone uses e-mails these days, which means that you can reach your existing and potential customers through those. You probably know how e-mail marketing works already, but I have an important tip to give you here. Do not resort to hard selling and do not bombard your potential and existing customers with a huge number of e-mails, as that is a huge turn-off for people and they might just end up getting annoyed and thus unsubscribing.

8. Use Affiliate Marketers

Another great thing you should think about doing is using affiliate marketers to your advantage. This is a strategy that allows you to enjoy the option of having someone else market and advertise your products and services through their own platforms. It is a rather significant strategy that brings great results when done the right way, so make sure to use it to your advantage.

9. Build Great Customer Service

Customer service is an important part of every single business. So, you need to do your best to get a great customer service team and thus ensure that your clients will always be able to reach you when they need you. People value responsiveness, clear answers to their questions, and high-quality support overall, so make sure to have your team properly trained to address the needs of your customers perfectly.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan