Today’s digitization of business operations has undeniably brought a shift in the marketing world and how consumers apply digital practices in their daily lives. However, while many customers have made it a practice to contact businesses through the different social media channels, online chatbots, and even SMS, a significant number of consumers are still looking for that person-to-person contact that makes them call businesses directly.
Although many marketing experts would say that this is an outdated marketing technique, there’s no better way to improve clients’ experience when they reach you by phone than by tracking phone calls. The most important questions that customers have are answered via phone, and you can easily convert calls into conversions by using call tracking software.
With call tracking software, companies can gain knowledge about customers’ social media activity, their specific needs, and past customer experience. This information creates a client persona that helps companies serve their target audience more effectively.
If you’re on the fence and can’t decide whether to use sales call tracking for your established business or startup, continue to read about the various benefits it could bring your business.
Improves Lead Generation
Landing page optimization rarely necessitates call tracking. But this is a huge mistake as too many opportunities and potential leads might slip through the cracks.
The best call tracking software can assist you in measuring marketing effectiveness as well as discovering channels that generate calls and close deals. The results will afterward help you design your marketing strategies to attract more calls and generate high-quality leads.
If you happen to work in the real estate industry, sales call tracking software might be the right thing for you. A simple real estate CRM can help real estate teams to manage outbound and inbound calls, stay organized, find properties, and deliver an amazing customer experience, at the speed and volume that the real estate businesses today require.
Increase Conversions
One of the benefits of call tracking is that users can increase their conversions. In the general buying process, phone calls tend to happen near the end of the customer’s journey. They might have a few problems that might be resolved, like warranty, customer support, or the product itself. People who are looking to buy the product are those who pose such questions.
Integrations with CRMs and data analytic systems give sales agents a clear view of the prospective buyer. It boosts the agent’s marketing and sales effectiveness, helping them convert callers into buyers and driving their conversion rates up.
Localize Your Business
If you’re running a business that serves several geographical locations, call tracking will make a world of difference for you. When you use a call tracking system and integrate it with your company’s website, the website will display a local phone number for prospects to be able to reach you. Providing a local phone number creates an identity your local customer can instantly relate to.
Multiple studies have pointed out that consumers have greater trust in businesses that provide a local phone number instead of the generic 1-800 toll digits and are more likely to choose local businesses over national and global brands.
When existing or new buyers regularly call your numbers, more call data flows at a steady rate. It helps you draw a comprehensive picture of your consumers’ demographics, useful statistics, and other metrics you can utilize to stimulate business growth.
Gather Customer Feedback
Your customers will always have something to say about your products and services and this type of feedback is key in revealing and understanding customers’ prevailing sentiments about your brand.
By using a call tracking system, your customer support team will be able to keep track of conversations with your customers which usually contains insights that you can use to make different strategic business decisions, create marketing tactics, and improve customer service. It can even help you make decisions related to withdrawing any questionable products from the shelves.
Remember that the more feedback you gather, the more data you’ll get about your customers. Customer feedback, positive or negative, equates to actionable insights.
Discover Keywords That Generate Calls
Using sales call tracking can help businesses gain insights into specific keywords that drive business calls via session-based call tracking.
Once the keywords that fuel calls are revealed, you can utilize the insights to improve optimization strategies. As these tools have different abilities to meet additional business requirements, call tracking prices can vary.
Final Thoughts
Even with all the technological advancements in today’s digital world, customer experience and human interaction remain crucial. An effective call tracking system will help you collect data to help you gain a greater understanding of your customers and teach you how to streamline the customer experience.
