Search Engine Optimization (SEO) is the most important strategy to help your business website rank. The higher your website ranks on search page results, the more visitors you will likely get. More visitors could translate into more conversations, which is a win for your business. However, achieving the right SEO strategy isn’t always easy. While you may rank for certain keywords, the visitors may not turn into buyers. Therefore, it’s important to contact an SEO audit.
An SEO audit or a technical SEO audit is checking your current level of optimization. The auditor’s job is to evaluate your website and web landing page and report their findings and recommendations. Conducting an SEO audit relies upon several tools that help examine a website’s search engine rankings.
Here’s a list of tools to use to perform an SEO audit:
1. Search Consoles
These tools help you see what pages on your site are ranking, how many backlinks they have, and how competitive they are. You can also determine how many people click through to your site from each result on the search engine results page (SERP). It also gives you information about how much traffic your site gets from searches on Google and suggestions for how you can improve your rankings on the search engine.
When you get these insights about your website and diagnose the technical issues, you’ll be able to know what’s working and what’s not. This will help you change your SEO strategies to something that works. You can also monitor your rankings in search results over time.
2. Web Crawlers
A web crawler is a software application that browses the internet and continues to collect information about websites. The data collected by these web crawlers can then be analyzed by humans or by other software applications like search engines. Web crawlers also help in indexing websites properly, which means that they can be used to find out if there is any duplicate content present on any website or not. If duplicate content is found on multiple pages of a particular website, this could negatively affect its ranking on search results pages (SERPs).
3. Link Quality Tools
Google has made it clear that they’re moving towards a more “quality” driven ranking algorithm. Link building is still a major part of most SEO strategies, but you need to make sure your links come from high-quality sources. Therefore, one of the most important SEO audits is making sure you have strong links pointing to your site. If you have weak links or even no backlinks, you may not see any benefit from your efforts.
Link quality tools give you valuable insights into which sites link to yours, which sites link to those sites, etc. It also shows how many links each domain has, how much trust they have across the web, etc. All this information can help identify links that may be low quality or spammy.
Moreover, some tools allow you to check backlinks, find broken links and identify new link-building opportunities. The tools will check Page Authority and Domain Authority scores, which are two metrics that indicate how valuable a website might be for link-building purposes.
4. Content Analysis Tools
Content is king and will remain the king of the internet for a long time. When people visit a site, they’re looking to find information about products and services. The information that they find will influence their purchasing decisions. Therefore, you need to upload quality and authentic content to your website. Moreover, search engines favor websites that are valuable to users, and the best way to make your website valuable is through your content.
Having content analysis tools will help to determine the quality of your webpage content. For example, you can use these tools to check for plagiarism to ensure you don’t copy another continent from the internet and get penalized. Moreover, they can also provide recommendations on how the content can be improved, such as grammar, sentence structure, and visual cues. This will make your content more relevant to search queries to attract more visitors.
5. Keyword Research Tools
The first step in performing an SEO audit is to find out what people are searching for. By knowing what keywords people use to find similar products or services, you can incorporate them into your site and content. So, when they use those search terms, your website will appear on the search engine pages.
Several tools in the market can be used to do keyword research. The tools allow you to find keywords related to your business and see how much demand is for them on search engines. By showing how competitive each keyword is, you can decide which keywords to target based on their potential payoff and difficulty level. This information can be useful when developing content for your website, social media accounts, and more!
6. Speed And Performance Tools
When performing an SEO audit, it’s important to understand how the website performs in terms of speed and performance. People don’t want to visit a website that takes too long, even with a strong internet connection. Also, slow speed can discourage buyers from reaching the checkout page. So, a slow website will lead to a high bounce rate, hurting your SEO and leading to more abandoned carts which will hurt your business.
To identify how your website is performing in terms of speed and performance, you need to use the speed and performance tools. The tools will allow you to monitor your site’s uptime and identify any potential issues with the hosting provider or other external factors that may affect your site’s availability. Performance analysis tools like Google PageSpeed Insights will give you insight into how well optimized your site is for mobile devices, which devices people use when visiting your site (desktop vs. mobile), how fast pages load, etc.
In the SEO world, performing SEO audits is an important step in identifying deficiencies on a website. Based on the premise that SEO audits are checks to ensure that all elements are correct and consistent and avoid any problems before it is too late. The tools discussed above will help ensure that your site is optimized and has no problems and errors that will affect the ranking.