Charles Moscoe: Venture Capitalists Must Leverage Marketing To Lure Investors

Charles Moscoe is an executive entrepreneur and established writer. In addition to that, he is an angel investor who is always looking for promising venture capital investment opportunities.

Charles places emphasis on researching market trends to help businesses improve their

strategy by revising and perfecting their marketing strategies. He’s an experienced professional in online marketing campaigns, media buys, and SEO management.

Charles Moscoe attended York University’s Schulich School of Business on a full scholarship and has 17 years of experience in the investment industry.

He has worked as a marketing consultant with a beauty company based in Miami Beach, Florida, which has earned over $10 million. When looking for potential investments, Charles uses his knowledge of the markets to discover lucrative opportunities.

Do you believe anyone with wealth or a good salary can be a successful angel investor?

Charles Moscoe: Not necessarily – no one can become great at anything without spending the necessary time working at it. Having the means to invest doesn’t inherently mean you’ll be successful. Being an experienced entrepreneur can certainly help, but that still doesn’t guarantee anything.

Just investing a large amount of money doesn’t mean you’re a good angel investor. A great investor is someone who can get a good return from the capital they’ve invested, which is a skill that takes time. That said, you’re likely to experience some failures along the way, it’s all part of the process.

What are some common mistakes founders make when approaching an angel investor?

Charles Moscoe: The biggest mistake I see is that they focus too much on the product they’re pitching rather than what their market strategy is going to be. Just because a product is good, and you know it works, doesn’t mean it’s going to be a best seller. It helps, sure, but oftentimes what really drives a product is a successful marketing campaign. There are plenty of products that are just “OK” that sell well because they have the marketing to back the product up. They know their target audience; they’re following the trends and appealing to their customer base in a way that makes their product seem desirable. In my view, you need to have a solid marketing strategy in place when you’re looking for investments, you can’t rely on your product alone.

​​How long does it take you to decide if you’ve found a good investment or not?

Charles Moscoe: That’s hard to say, but what I can tell you is that you’ll arrive at a “no” a lot quicker than a “yes”. What I’m primarily looking for is a good product with a strong, marketable story that I feel people are going to believe in. I also make sure to check in on market trends as often as possible.

What are some red flags that jump out at you when looking at a potential investment?

Charles Moscoe: Confusion and an unclear vision. Are you able to articulate your marketing strategy and its potential pitfalls or shortcomings? How do you plan to build a business model around it? If you don’t have a clear vision of what you’re trying to achieve, you aren’t going to be very convincing to any potential investors.

What’s the biggest lesson you’ve learned as an angel investor?

Charles Moscoe: If you want to see big outcomes, timing and marketing are more important than the majority of people think. This takes us back to my earlier point. An OK product with an OK market strategy will still do better in a growing industry than a great product with a great market strategy in a dying industry. Keeping track of the markets and timing your product launch is more important than most people give credit for. These are the seemingly small things that will make the world of difference for your business.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan