LinkedIn just released a native video feature, and marketers everywhere are buzzing with questions about how to use it.
Do you need to create new videos specifically for LinkedIn? Can you repurpose content that’s already been created?
And most importantly, how can you make sure your videos get seen by as many people as possible? In this blog post, we’ll answer all those questions – and more.
What Are Native Videos on LinkedIn?
LinkedIn is a social media platform that is often used for business networking and professional development. In fact, it’s one of the best platforms for business professionals.
More recently, LinkedIn has introduced native video advertising, which are videos that are uploaded directly to the platform. Native videos have several advantages over other types of videos.
They can be up to 10 minutes long, and they can be captioned in multiple languages. In addition, LinkedIn members can like, share, and comment on native videos.
This makes them a great way to start a conversation and connect with other professionals. Native videos are also more likely to appear in search results, and they can be embedded on other websites. As a result, they are an excellent way to promote your brand or business on LinkedIn.
How to Use Native Video on LinkedIn
First, let’s clarify something – native video on LinkedIn is not the same as sharing a link to a Vimeo or YouTube video. Those videos don’t do as well as native videos – for obvious reasons.
Here are some tips for making your LinkedIn native video successful.
1. Sharing Video – the Basics
First, you’ll want to find the movie or video icon that appears in the update field on your LinkedIn app or browser. Click that button, and you’ll be taken to your camera roll.
Then, all you have to do is click the video option. You can shoot a brand new video from this spot or you can upload one you’ve already recorded.
2. Keep Things Short and Sweet
You can only upload a video (or shoot a video) if it’s longer than three seconds. It can’t be longer than ten minutes. The max file size is 5 gigabytes.
The best performing videos on LinkedIn, as you might expect, are those that are short and sweet. It doesn’t matter what industry you’re in – your audience has a short attention span, so you want to keep your videos brief to keep them interested.
3. Have a Captivating Description
While a picture is worth a thousand words – and a video is worth arguably even more than that – it’s important that you spend some time on your description, too. Many people won’t commit to watching a video – even a short one – if there’s no description detailing what the video is actually about.
Give your readers a few bullet points about the video so they know what it’s about – or give them an enticing call to action so they feel as though they have no other choice but to watch it!
4. Save the Video to Find it Again
After you’ve posted the video, it’s a good idea to save it so you’ll be able to find it later on. Native videos, like other LinkedIn updates, disappear after a period of time.
To save the video, copy and paste the link to the post in the notes section on your phone or in a separate document. You can also drag the video into a folder on your browser or create a unique hashtag that only you or someone else in your business is likely to use.
5. Get the Right Balance of Authentic + High-Quality Content
When it comes to posting native videos on LinkedIn, the more diverse your content is, the better.
While it’s a good idea to post spontaneous live videos every once in a while, you should mix things up by regularly posting high-quality, produced videos, too. These high-production videos tend to get more views, so spend some time planning, editing, and polishing your video before you post it.
6. Work on Achieving the Ideal Specs
Keep things professional! One of the easiest and most effective things you can do when using LinkedIn native video is to make sure you’ve matched your video with the ideal specs and guidelines. This will help it to look more polished and professional.
The width requirements are 480-1920 px, while the height requirements are 360 to 1080 px.
LinkedIn Native Video: Your Best Tool for Better Marketing
LinkedIn is a powerful tool for business professionals of all types. With the addition of native video, it’s now an even more effective marketing channel.
Have you tried using LinkedIn videos to promote your products or services? If not, give it a try! We think you’ll be impressed with the results.
