Customers are the biggest asset for any business. Without customers, businesses simply cannot survive; even more to the point – they cannot exist. It’s important for companies to consider their customers’ wants and needs and to prove that they care. It has never been easier for customers to browse your competitors, thanks to the introduction of online shopping, so if they feel as though they have been neglected or let down as a result of poor customer service, your business could be at the start of a downward spiral.
With this in mind, it’s important to prove that you highly value each customer as an individual from the get-go. This guide will offer some useful tips to show customers that you care:
1. Be available
Customers don’t always expect grand gestures from companies – it could be as simple as quick communication in the form of answering a question or responding to a comment or complaint. Nothing is more frustrating than ringing a customer service number and hearing a pre-recorded message; therefore, customers must be aware that their voices are being heard and are valued on a personal level by the company. With social media now becoming the most common way for brands and customers to interact, it would be useful to get to grips with how to reply to a message on Instagram and other platforms where your customers are most likely to contact you.
2. Throw in a free gift
Everyone loves a freebie. When a customer purchases from you, why not throw in a free gift to show your gratitude for their custom? All companies are looking for new ways to give their customers a unique experience that turns their one-off custom into long-term loyalty, and generosity is always a winning technique. You may also offer regular discounts that not only benefit your customers but could also increase your sales.
3. Ask good questions
Building relationships with your customers is a must if you’re keen to prove that you care. Asking great questions shows an interest in them and allows you to gain valuable insights into their thoughts and considerations about your company and where improvements can be made. When it comes to business-related conversations, customers like to be asked their opinions in the hope that their feedback will be taken seriously.
4. Invite them to exclusive events
Holding an exclusive event would be the perfect opportunity to make your customer feel like a VIP for the day. This could be to mark the opening of a new store or the introduction of a new product, or even just a simple “thank you” to your most loyal customers over the years. Getting that special invite is sure to put a huge smile on their face.
The bottom line is that customers are extremely difficult to gain and easy to lose, so it would be worth putting in the time and effort to maintain a loyal customer base that turns to your business time and time again.