A Beginners’ Guide to Setting Up A Fully Remote Business

Starting a business is a challenging process that requires a lot of time, energy, and resources. Once you have it set up, however, it’s the road to freedom and success. Even more so if it’s in a fully remote setting. Remote businesses allow professionals around the world to make a good living and enjoy their financial freedom while earning a steady income.

According to 2021 data, 23% of new businesses fail within the first 2 years of their launch, while 25% survive. For that purpose, we’ve put together this beginner-friendly guide to help you understand the basics and the necessary arrangements for a fully remote business. Let’s check it out!

Set Up Your Investment

Setting up your investment upfront will help you in the long run. Most people don’t calculate their costs and think they will need huge sums to start a remote business. Which is not true. The budget for starting an online business is totally affordable and anyone with a good business idea can dive into the business world.

Things you need to consider when starting your business:

  • Insurance
  • Website
  • Legal fees
  • Digital marketing

All of the points above are valid when working remotely. And while you might not need a lot of capital for inventory, you’ll still need resources for your digital marketing that requires a team of professionals who will work on your organic traffic, attract potential customers, and set up a website.

If you want your customers to take you seriously, you need a website. In today’s world of technology, it’s almost mandatory to invest in your online presence.

Additionally, you’ll need to take care of all the legal stuff. And the help of business registration services to help you register your business and manage all of the essential documentation and provide notarial solutions. These companies will provide an easy way to set up and register your business while sipping your morning coffee.

Create a Business Plan

Having a business plan provides you with a detailed view and vision for the business’s future. You can start it with a statement regarding where you see the business in a couple of years. Consider your  “whys” on starting the remote business and how working in a remote culture will impact your success.

What Will be the Structure of Your Business

This section will elaborate in detail on the organizational structure for remote businesses. From inventory, production, and supply, up to shipping. Organizational structure is a framework for operating processes, where groups of people try to achieve their goals via teamwork.

Organizational structure is the method of how the company arranges the tasks and the work needed for those tasks to be completed by the employees. There are different organizational structures:

  • Matrix – a structure with multiple levels of managers coordinating the teams. This is useful when the skills can be transferred across departments;
  • Functional – when a team of people is grouped by function, expertise area of specialization;
  • Team-based – where people work as a team. It’s one of the most flexible structures since it provides freedom to employees to communicate efficiently and effectively;
  • Divisional – the company is divided into branches and divisions based on the services. It’s usually implemented in big companies where different products are offered;
  • Network  – outsourcing structure and a type of matrix structure that allows employees to complete their tasks without having a traditional workspace.

Create Your Marketing Plan

In a remote world, it’s only reasonable to have a digital marketing strategy. According to statistics, 35% of startups fail because their digital marketing is poor or they didn’t manage to acquire an audience. Use the knowledge you have in your niche and build a marketing strategy that will bring success.

Here are some tips to help you implement a successful strategy:

  • Update your website regularly as this is the first thing customers see about your business and make sure it’s mobile-friendly;
  • Prioritize the User Experience – according to Google, users prefer sites with quality page experience, since who would like to spend hours scrolling and figuring out where to find the needed information?
  • Create content and a FAQ section on your site so the visitors can get answers to their most commonly asked questions;
  • Use paid ads to boost your business’s exposure;
  • Try marketing tools like SEO optimization software or CRM – Customer Relationship Management Systems. Additionally, analytics and reporting software can help you extract the needed results so you can implement your budget accordingly;
  • Automate the tasks to save time and focus on high-priority projects;
  • Set up the social media channels and use videos.

Lastly – Build Your Brand!

We can conclude that in this digital era with thousands of tools at our disposal, we need to make sure to impress potential customers. The first impression is crucial, so make sure you build your brand since it’s more than just a logo. It’s a deep connection with your customers that will make your company stand out.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan