5 SaaS SEO Best Practices Everyone Should Be Following

Search engine optimization (SEO) is a tried and true marketing strategy that can help your SaaS business grow quickly. For example, SEO costs are less than traditional advertising while driving more leads and sales. SEO has also proven to be an effective way to rapidly increase the number of customers for SaaS companies across the board.

While there are many ways to utilize SEO for your SaaS company, here’s a compilation of the five best practices that will ensure you’re getting the most out of this strategy:

Hire a SaaS SEO agency

If you’re not a technical person, don’t worry. You don’t have to be an SEO expert to have successful SEO.

SaaS SEO agencies have the expertise and experience that helps them effectively optimize websites for high search engine rankings. They can help make sure your content is engaging and relevant to your target audience’s needs, making it easier for you to attract new leads from organic search traffic.

Do site audits monthly

Site audits can be done by a professional or by yourself. If you prefer to do it yourself, there are plenty of free tools out there that will help you identify the issues with your site and give some recommendations on how to fix them. There are tools like Google Search Console, Screaming Frog, and SEMrush that can help identify crawl errors, duplicate titles/meta descriptions, and other issues that might be hindering your ability to rank for certain keywords in search engines.

Track your rankings

Tracking your rankings in Google Search Console and Bing Webmaster Tools is one of the most important things you can do to ensure that you’re optimizing your site for search engines. If you don’t track your rankings, how will you know if they improve?

These tools have several features designed specifically for tracking website performance, including:

  • A page index report that shows which pages on your site are indexed by Google or Bing.
  • A crawl error report that tells you when crawlers encounter errors like 404s or 500s while accessing a page on your site (this also includes a breakdown of how many times these errors occurred).

Utilize PPC & SEO to increase leads

PPC

PPC stands for pay-per-click, which means that you only pay when someone clicks on your ad. The cost of running a PPC campaign will depend on a variety of factors including the keywords you are targeting and your budget.

SEO

SEO refers to search engine optimization, which is the process of improving how well your website ranks in search engines like Google. This can be done through things like keyword research and link building (when other websites link back to yours).

Identify your most profitable target audiences

Identifying your target audience is one of the most critical aspects of your SaaS SEO strategy. Without knowing who you’re trying to attract, you can’t create content that resonates with them and ultimately converts them into customers.

To identify your most profitable target audiences, start by creating a persona — an imaginary person who represents the ideal customer for your business. Then define the specific attributes that make up this persona (such as their age, gender, interests, and location), and use these characteristics to help guide how you create all of your content moving forward.

While these best practices only scratch the surface of SaaS SEO, they’re simple to implement and will put your company on the right track. Navigating the world of SaaS SEO by using a SaaS SEO agency is a must to have a better understanding of how you can SEO to grow your business.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan