Do You Want More Customers? 6 Things Your Customer Want to Hear From You

What do customers want to hear from entrepreneurs to make more sales for their businesses? Look at what you can do to improve your relationship with your customers and bring more customers into your business.

Do you, as an entrepreneur, want more sales? Who didn’t want more sales? More customers mean more sales. More sales mean more income and better profitability for your business. So, it would be best to learn what customers want to hear from you.

6 Things Your Customer Want to Hear From You

You have something to say and use it to attract customers to your company. But, is it the same that they want to hear from you? When you talk to them, do you help them? Are they satisfied with the whole relationship between them and your company?

If you want more buyers, not any customers, but satisfied customers, you need to realign what you are saying with what they want to hear. This is not only talking about something that they want to hear but also doing what you talk about and delivering on your talking promises.

The most important thing you need to do is build trust. Here are six things your customer wants to hear from you.

So, What Do Your Customers Want to Hear From You and Your Business?

Your customers want to be part of something bigger than themselves, so they’ll be listening to what you have to say. Whether it’s the voice of a company brand or a message from the CEO, your customers want to hear what you’re saying and what your business stands for.

The critical takeaway is to identify what your customer wants to hear from you, your business, and your brand. In short, it’s about being authentic and delivering what customers expect and want from a brand.

Let’s try to brainstorm some ideas about what your customers want to hear from you. After you read these things, you need to check them with your company and make them real before you start to talk about them.

1. Customers want to hear about solutions for their problems, not the features of your products and services.

One of the biggest mistakes business owners make is focusing on the features of their products and services, not the problems they solve. People buy your products and services because they want to feel better, healthier, happier, smarter, safer, or more fulfilled. People don’t buy your products and services because they want to learn about the features or think they are better than the competitor’s products and services. So the answer to the question “what do customers want to learn about my products and services?” is to focus on the problems they want to solve and help them.

There is a common misconception that customers care only about the features of your products and services, not the solutions to their problems. But that’s not true. In one research I have conducted with my clients, I have found that almost 80% of people who buy from them are there to solve a specific problem.

Although your products and services have features that can solve customers’ problems, they don’t want to think and translate these features into possible solutions to their problems. Sometimes you have only several seconds to explain your offer. Why do you want to tell them very non-understandable features when you can help them better understand your offer?

✋ Warning

You need to show benefits for your customers, not the features. Here is how you can show benefits instead of features.

2. Customers want to hear about their needs and how they can satisfy them.

Each of your customers has its own needs that differentiate from some other customer needs. They want to hear from you about how they can satisfy their personalized needs.

Your customers only want to hear about their needs and how they can satisfy them. They don’t want to hear about you. They want to hear about them. By understanding who your audience is, what they are looking for, and why you’re there, you can develop a marketing strategy to provide them with the information they need to understand, appreciate, and connect with you.

Consumers want to feel a sense of need, so if you can show them why they should buy, they’ll be much more likely to make a purchase. To do that, you have to talk to them about how they will use the product, what they need it for, and how they will get satisfaction from it.

3. Customers want to hear about the help you and your business can give them.

How can you help them?

Is there anything else without connection with your business that can help them?

Can you give them some quality advice about improvements in their lives?

One thing is your help with your products and services, but another thing is your help on the personal level without buying and selling relations. If you can help them, tell them that you will help them and then help them. This can improve your own and your business’s reputation and credibility.

If the customers come to you for help, they expect you to give them some of your time and expertise. But they also want to know that you care about their problem and are willing to share your expertise with them. Customers want to feel valued, but they also want to feel respected. They want to know that you’re listening to them and willing to help them out. 

Remember that customers don’t always trust your intentions. So, if they can’t see you, they can’t believe you care about their problem. They’re just going to assume that you’re selling them something, not that you care about them.

4. They want to hear from you as a human being, not as a business or automated machine.

Yes, you and your buyers are both human beings at first.

You need to talk with them the same way you speak with everyone else in your personal life. You are a human being as an entrepreneur. Also, you are a person with your problems, needs, knowledge, experience, etc. Share them with your customers, and they will share theirs with you. The knowledge that you will gain from this about them will be valuable to you and your company.

When you show them your human side, they are likelier to be engaged, interested, and willing to share information about their needs. They don’t want to hear from you as a company or automated machine—they want to talk to someone who understands their needs and wants. They want to see that person and have a conversation with that person.

customers want to hear

5. Customers want to hear about their ROI when they buy your products and services.

Everyone who invests resources like money, time, or effort will want to know what they will get in return. All of us know this is true, but we forget to mention it in our marketing and sales process. But if you don’t tell them, they won’t know.

People are very rational creatures. And it’s true: people who purchase something want to understand why they are buying what they are buying. They don’t want to be sold and want to know what they’re getting into. 

While urgency speaks to the desire to act immediately, ROI is concerned with the decision to spend money or not. When customers read about the benefits of purchasing your product, they’ll be more likely to buy if they feel that those benefits justify the costs associated with making the purchase.

Can you improve your customers’ lives to be better? Can you quickly deliver value to them to receive what they want from your products and services? How much time will they need to have a return on the investment (ROI) in your products and services?

These are the questions that you need to answer for them.

why people purchase something

6. They want to hear about other people you and your business have helped in the past.

Another well-known psychology principle is social proof. People are generally more likely to trust and buy from a business they believe has experience helping others. If there are reviews, testimonials, and success stories about your product, customers will be more likely to buy from you. One of the easiest ways to build customer credibility is to show off your clients and customers through case studies, reviews, and testimonials.

The more people you and your business have helped in the past will bring more customers for your business in the future. You need to talk about other peoples’ problems and the solution with which your business helps them to solve the problems. You need to talk and show the experience of other people with your business, their satisfaction, and their opinion about you. The more powerful stories that will bring you an excellent reputation and credibility are stories from others, not yours.

Why? Because when you help someone else solve a problem, they’re likely to come back and buy from you, but also to refer you to other potential customers. This is a big reason why referrals are so crucial for businesses.

When You Talk to Them, Have in Mind These Questions

Look at your behavior in a situation when you talk with your customers, but also think about the following questions:

  • How are you approaching them?
  • How are you introducing yourself and your business to them?
  • What is the first sentence that you tell them after the introductory?
  • What is the second sentence that you tell them?
  • How do they respond to your introduction to them?
  • How do they react to your following sentence?
  • Do you listen to them, or do you want and think at that moment only to tell them what you have to say to them?
  • Do they ask you questions?
  • What are your answers to their questions?
  • How can you improve your approach while you talk with them?

You need to improve your behavior in the manner improve as you go if you want more buyers and more sales. It is nothing better than improvement based on your own experience.

You are the entrepreneur, the person who needs to follow different behaviors and different responses from different prospects.

This post is only an idea you can use to improve your experiences with current and potential buyers. Use them and brainstorm as many ideas as possible about different approaches that you can use. The feedback from your experience will tell you what you need to change to improve the whole process.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan