The Importance of a Website for Your Business Success

Websites have become increasingly important with the global expansion of the Internet, yet only 71% of small businesses had a website in 2021. This despite the fact that virtually all internet users get their information by browsing online.

Many businesses seem to think that having a page on social media channels, such as Facebook, LinkedIn or Instagram, is enough. And sure, social media channels are great places to promote your business, but it is a fact that having a business website is incredibly important for success.

According to a customer survey by Adobe, 38% of people stop interacting with websites that are not user-friendly enough or are badly designed. That said, a website is not enough for businesses. The website needs to look good and work well too.

Still not convinced why your business should invest in a good website? Continue reading.

Most shoppers conduct online research before buying

According to a survey, 81% of shoppers conduct online research before making a specific purchase. 60% start their search through a search engine and 61% read product reviews before making a purchase. In addition, consumers usually visit three e-commerces before making a final decision.

Thus, it goes without saying how important it is for businesses to promote themselves through a website. This is particularly true for businesses in the retail sector, who can benefit from the valuable information available at

56% say they do not trust companies without a website

We are becoming more and more dependent on our online presence, both as businesses and as individuals. If a company has neither a website nor a social media account, people become doubtful about whether it even exists at all or if it is just a scam.

Customers want to be able to find information online, and if this is not met, customers will most likely move on to a competitor. A properly executed website can establish instant credibility and trust, which is another reason why a website is so important for your business’s success.

The increased flexibility leads to increased sales

As shopping for products and services becomes easier thanks to our constant internet connectivity, so do sales. By customizing the information on your business’s website, your customers can find the information they are looking for, no matter the time of the day.

Thanks to a website, you can get orders online outside of your own working hours, which means a higher likelihood of sales as customers can place an order at any time during the day.

Customers can interact with the company

Another reason why websites are so important to the success of businesses is the simple fact that through websites they can interact with their customers and vice versa.

If any questions should arise, it is important that customers can contact a professional customer service team. If not, they will most likely lose trust in the company and turn to a competitor instead. This is why today, you will find email forms, chat, and/or phone numbers on the vast majority of legitimate websites.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan