Entrepreneurs can present many types of gifts to their clients. However, not all of them are appropriate or beneficial.
Hence, we will discuss five types of gifts that entrepreneurs should give to their clients. We will also provide examples of every kind of gift. Keep in mind that the purpose of these gifts is to strengthen the relationship between the entrepreneur and the client, not to give them something for free.
A Personalized Sticker
A personalized sticker is one of the best gifts you can get for a client. People put stickers on everything, from laptops to cups, desks, cars, water bottles, phone cases, and more. Most clients are extremely proud of their business, so receiving a sticker with their business name would bring smiles.
An Artwork
Another great idea for a gift for clients would be gifting art. Art is a great gift because it will instantly improve the mood of a room. You could go for something inspirational yet funny, for example. There is a great wall art selection at Printed Memories, which makes a perfect gift for entrepreneurs. Another benefit of gifting art is that whenever the client looks at it, they will think of you. This will certainly lead to repeat customers.
Desktop Plants
A similarly thoughtful gift that will not only remind a client of you but also improve their mood would be desktop plants. Desktop plants are inexpensive and small, and since it’s displayed on desks, clients will always see them. Succulents are a good choice since they require minimum care; you don’t want to add extra responsibility by getting a needy plant.
A Small Gift Box
If you’re an entrepreneur running a small business that lets you get to know your clients more personally, you could also consider getting them a small gift box. Everyone enjoys opening presents, and gift boxes allow for the perfect amount of surprise. Many companies allow you to personalize the gift box with the person’s name and a custom message. This is perfect for a client that has just bought something from you.
A Fancy Mug
Finally, the last gift idea for entrepreneurs looking to gift clients would be a fancy mug. Almost everyone drinks tea or coffee, and what better way to drink tea or coffee than in a fancy mug? You could have the mug printed with your brand’s name, very subtly, or with an inspirational yet funny message.
Why Should You Gift Clients?
If you want a higher return on investments, gifting clients is one of the best ways to do this. First, when you gift a client, you are helping them to remember you; who could forget a company that “went out their way and did something sweet?”.
Second, you create a strong emotional connection when you gift a client. For example, when the client thinks of you, it will be along with positive thoughts. Lastly, by gifting your clients, especially with gifts with your logo or brand name, you are spreading brand awareness because their colleagues or family members will see the gift.
What to Get and What Not to Get
When it comes to gifting clients, there are a few things to consider and a few things you should avoid doing. For example, you should consider the client themselves; if it is in a corporate setting, stationery is almost always a go-to gift. You should also consider the client’s company policy since some companies don’t allow employees to receive gifts of more than $30, for example.
The list is quite long in terms of what you should not do. For one, avoid over-branding the gift; if you do that, it’s not about the client anymore but the publicity. Another thing you should avoid would be extravagant gifts; a more personal, less expensive gift always works better. Personal gifts like clothing or jewelry should also be avoided; you are gifting, not courting.
