As a graphic designer, it’s always helpful to have some top tips to improve your skills. Since there are always new editing software and design programs being invented, keeping your skills and knowledge up-to-date is important to stay ahead of the competition.
Graphic design is vital for any business, so there’s always going to be a high demand for people like you! However, that doesn’t mean you should sit back and wait for clients to come to you.
When you’re working as a freelance graphic designer, getting new clients is key to the success of your business. Retaining clients by producing high-quality content is also vital to your long-term success. You’ll need to put in the effort to reach out to new businesses and gain long-term clients that continue to use your services.
Below, we’ve got some top tips to help you become an even better graphic designer than you already are, improve your practical skills, and maximize your career success.
Use a Cohesive and Eye-Catching Color Palette
The color palette that you use is arguably the most important factor to consider when designing a graphic or logo.
The colors that you use will evoke specific emotions and feelings in the intended audience. This is known as color psychology and it’s the reason why it’s important to choose the right combination of colors.
You can use a color names generator to find exciting and eye-catching colors for your designs. Try a number of different color combinations to determine which tones and shades look great together.
Avoid Overcomplicating Your Designs
Remember that less is sometimes more when it comes to graphic design. Avoid making the common mistake of trying to cram too much detail into your designs.
Instead, keep things simple and sophisticated. Often, minimalistic logos are more effective and memorable than those that are complicated and intricate. Simple designs capture the audience’s attention and make a lasting impression, which is exactly what you want as a graphic designer!
Use the Right Dimensions for Your Designs
Depending on the type of design that you’re creating, you will need to use specific dimensions. For example, each social media platform requires a different photo or video dimensions and orientations.
If you’re creating content for multiple platforms, make sure to adjust the aspect ratio and size of your images and videos before you start designing. Otherwise, you will need to readjust everything later down the line, which could waste time and resources.
Use the Right Fonts
The fonts that you decide to use in your designs are just as important as the colors and images that you include. There are hundreds of different fonts to choose from and it’s important that you take the time to try several options when designing a graphic or logo.
Don’t be afraid to use more than one logo in a single design. Often, combining two fonts can make a design more eye-catching. Make sure that the fonts are cohesive and look good together if you’re using them in the same design.