How to Get Your Freelance Business Off the Ground

If you’ve spotted a way in which your company could do things better, or you’ve always dreamed of being your own boss, you might enjoy life as a freelancer. So, starting a freelance business is a viable option for you.

The number of self-employed people in the UK has levelled off in recent months after falling at the outset of the COVID-19 pandemic.

But with all restrictions on public life now lifted, you have more of a chance to get out and about and do what you love.

If you’ve been considering striking out on your own freelance business, here are some things to think about first.

The benefits of working freelance

  • Work-life flexibility: As long as you meet your deadlines, you can move your schedule around to suit. No punching in and out and less presenteeism.
  • Choose your projects: Don’t you think a pitch will bring your portfolio to life? You can focus on other offers from elsewhere that get your creative juices flowing more.
  • Set your rates: In full-time employment, you may only get incremental pay increases – if any at all. If you hit the big time as a freelancer, you can alter your rates to match your growing reputation.

If the freelance life sounds like it would be perfect for you, here’s what you need to get in order first.

Put a robust plan together

Simply quitting your job and deciding “I am now a freelancer” isn’t the way to do it.

If you are working for a company and have some clients you work with, investigate if they have other projects you could work on and lean on these contacts to set things in motion before you start your new venture.

Try and get a good few months’ worths of work banked before you make the transition. That way, you won’t face immediate pressure when your guaranteed monthly paycheque no longer lands.

How to Start Your Own Business in 30 Days

Focus on marketing yourself

Build a portfolio that sings about yourself for all to see. Show off the best of you and bring it with you to interviews or pitches.

Focus on your social media accounts – split personal and work if necessary – to give prospective clients a snapshot of what you can do. It’ll likely be the first thing prospective partners look for when you approach them.

Have reliable transport solutions on hand

As society continues to open up again, you have the opportunity to hit the road and meet clients face to face again. Some professions may rely on transport – for example, a mobile hairdresser traveling to clients on a daily basis.

If you need a reliable vehicle, a newer model might be more accessible with a car loan. If your clients are office-based, you may be able to get around this by ensuring you are based near a big transport hub, such as a train station with good links to major cities.  Going freelance can bring a wealth of benefits, so if it’s something you’re interested in taking the plunge to do, use the above points to help you make a considered decision.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan