How To Create Great Landing Pages That Convert Visitors Into Customers

Every day, millions of people land on web pages that don’t convert or convert poorly. One of the most important things you can do on a website is to convert browsers into buyers. And the best way to do that is by creating compelling landing pages that can grab visitors’ attention.

Landing pages are a very important part of any online marketing strategy. They are the first thing that your visitors see when they click on your ad or search result, and if they are not well-designed, they will likely be converted into customers.

In this article, we will discuss tips on creating great landing pages that will convert your visitors into customers!

Landing pages that follow current trends are more likely to be successful in converting visitors into customers. And that’s simply one of the many helpful tips on affiliate marketing that you’re going to find. Some of the latest trends in landing page design include using video, using animation, and using interactive elements. If you can incorporate some or all of these elements into your landing page, it will likely be more successful in converting visitors into customers.

In order to find out what is currently popular, you can do a quick search on Google or other search engines. Another way to stay current is to follow the latest news in the industry. There are many blogs and websites that discuss landing page design, and by reading these, you will be able to stay up-to-date with the latest trends.

2) Keep it Simple

While it is important to follow current trends in landing page design, it is also important to keep things simple. Too much clutter or animation can distract from the main goal of the this page – which is to convert visitors into customers. Instead, you’ll want to focus on creating a clean and simple design that is easy to navigate and understand.

Some of the best landing pages are those that have a single call-to-action (CTA) button. The CTA should be clear and concise, and it should be placed in an easily visible location on the page. The rest of the page should be free of distractions so that visitors can focus on the CTA.

If you’re not sure how to keep things simple, there are many landing page templates available online that you can use as a starting point. These templates will give you a good foundation to work from, and you can then customize them to fit your specific needs.

3) Use Quality Images and Videos

Quality images and videos can really help to improve the overall look and feel of your landing page. They can also help to explain your product or service in a way that text alone cannot. In general, you’ll want to use high-resolution images and videos that are relevant to your landing page’s topic.

When choosing images, be sure to select those that are professional and of high quality. You don’t want to use amateurish-looking images, as this will reflect poorly on your business. The same goes for videos – be sure to use videos that are well-produced and relevant to your landing page.

Including images and videos on your landing page can help to improve its overall quality, which will in turn increase the likelihood of conversion.

landing page - noise

4) Add A Sidebar Banner

Adding a sidebar banner to your landing page can be a great way to improve its conversion rate. Sidebar banners are usually placed on the right side of the page, and they typically include an image or video along with a CTA.

Sidebar banners are an effective way to grab attention and get visitors to take action. They should be used sparingly, however, as too many sidebar banners can be overwhelming and cause visitors to leave the page.

When using sidebar banners, be sure to use high-quality images and videos that are relevant to your landing page’s topic. The CTA should be clear and concise, and it should be placed in an easily visible location on the banner.

5) Write Product Alternatives

When a customer is considering a purchase, they often compare the product they’re interested in with other similar products. This is why it’s important to include product alternatives on your landing page. Product alternatives are simply different versions or types of the same product. For example, if you sell digital cameras, you might want to offer alternative versions such as DSLR cameras, point-and-shoot cameras, or action cameras.

Including product alternatives on your page can help to increase conversion by giving customers more options to choose from. Be sure to include clear and concise descriptions of each product so that visitors can easily compare them.

Is there anything more annoying than a long, complicated URL? When creating links to your landing page, be sure to use short and simple URLs. This will make it easier for visitors to remember the link, and it will also help to improve your click-through rate (CTR).

To create a short URL, you can use a URL shortener such as Bitly or Google URL Shortener. Simply enter your landing page’s URL into the shortener and it will generate a shorter version that you can use. Shortening your URLs can help to improve your page’s CTR, which will in turn increase conversion.

7) Test, Test, Test!

It is always a good idea to test your landing pages before you launch them. Try different versions of your pages with different content, designs, and calls to action, and see which ones work best. You may need to experiment a little bit before you find the right formula for success, but once you do, your landing pages will start converting visitors into customers like crazy! In addition, be sure to keep an eye on your landing pages’ conversion rates over time and make changes as needed.

Landing page optimization is an ongoing process, so be prepared to test and tweak your pages on a regular basis. By following these tips, you can create amazing landing pages that will convert visitors into customers. Just remember to test your pages before you launch them, and to keep an eye on your conversion rates over time. With a little bit of effort, you’ll be able to optimize your landing pages for success!

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan