Going Digital? Here Is How You Can Do Your Market Research

You have finally come out of the delusion that social media is only for finding friends and understanding the importance of going digital. Now, you will need to do market research.

At this point, it is not a choice anymore but a necessity. Now, when it comes to digital marketing, your audience is everything. The citizens of the internet are your target audience, and this is whom you need to appeal to.

You are delving into the world of the internet, which is vast, and you cannot possibly target everyone. Segmenting the market is very important, and that is why marketing research is such an important part of your journey.

Market research won’t be a difficult task if you do not let it be. Here is how you can carry out the best market research.

1. Customer Experience Analysis

Customer experience is the first and foremost part of understanding the individuals you are selling to. This gives you a personalized idea of what they want, which part of your business is appealing to them, and the part they do not like.

Now, in the realm of digital marketing, where will you get the data to understand this customer experience? For this, you will need data, data you will be gathering from your social media engagement, website engagement, and other digital spaces where your customers are actively engaging.

This could be your comment section, live comments for when you go live, and online surveys. 

2. Social Media Trend Analysis

Nowadays, if you wish to know about a new trend and incorporate them into your digital marketing strategy, there is no better place to go than social media. Platforms like Instagram & Tiktok are like a hotspot of trends, but just scrolling won’t do.

You have to understand certain algorithms and start analyzing these trends deeply. In this way, you will also know where to put your focus in which direction to take your marketing vision to appeal the most.

Another part of the analysis is checking your progress in frequent intervals. Something can be on trend, but if they are yielding the results you desire, maybe your niche audience is not liking it. It is time to drop that plan.

3. Surveys & Questioning

Questions are surveys are very important for digital marketing. Because it is not your own local store where you get to see your customers, they are all over the place with different ethnicity, nature, and age group. So, it is difficult to understand customer needs without actively asking them.

Ask them through online surveys, or engage actively through live videos or social media comment sections. Marketers sometimes come across treasures that can skyrocket their businesses in these surveys. 

4. Understanding SEO

Search Engine Optimization (SEO) should be your holy grail when it comes to digital marketing. This will give you traffic on your website, with which you will be able to generate leads to convert.

Search engines are ruled by the browser you are using. So, you have to appeal to the search engine trends made by AI and, at the same time, maintain creativity to attract your audience.

This can be a little confusing for someone who hasn’t done it before. It is better that you take help from an expert digital marketing company at the beginning of your journey.

5. Competitor Analysis

No matter what niche you are picking for your business, in the digital world, you are not the only one. You will have competitors who are in the game way before you. However, you can always get niche superiority where you give your audience something which they haven’t experienced before.

But, in order to get that uniqueness, you have to first understand what the others are offering that you are not. This is where extensive competitor research comes in. Understand your competitors’ best moves and give your audience something better. 

Now, You Are Ready!

Now that you have learned the basic analysis of how to carry on with your market research, you are ready for the advanced stuff. Remember, digital marketing is anything but one-dimensional, which means you have to brandish your skills everywhere. Generating an audience to turn into leads is a task, especially when you are getting them from all directions. Therefore, always take help from the experts when you need it.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan