12 Mission Statements Worth Checking

Your mission statement is not for your marketing purposes, but the primary goal is for you and your business to continue with building one by one block until the success. So, here I want to mention 12 different mission statements for you to check and learn something that can be used for your small business.

The important part of each business’s success is the foundation of that business. One of the most fundamental elements that built that foundation is the mission statement.

In one of the previous posts (What is your mission statement?), I write about this and have mentioned some of the problems when the mission does not reflect the reality of your business. That statement will tell you who your customers are and what you make in order to satisfy them. It will be the driving force of your business, that will show you the right path every time when you leave that path.

Let’s look at 12 different mission statements of the most successful companies in the world.

#1 Nike

To bring inspiration and innovation to every athlete* in the world.

*”If you have a body, you are an athlete.”

#2 Amazon

Our vision is to be earth’s most customer-centric company; to build a place where people can come to find and discover anything they might want to buy online.

#3 Walt Disney Mission Statement

To make people happy.

#4 Wal Mart

To give ordinary folk the chance to buy the same thing as rich people.

#5 Apple Mission Statement

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals, and consumers around the world through its innovative hardware, software, and Internet offerings.

#6 Coca-Cola

  • To refresh the world…
  • To inspire moments of optimism and happiness…
  • To create value and make a difference.

#7 Microsoft Mission Statement

Microsoft’s mission is to enable people and businesses throughout the world to realize their full potential.

#8 McDonald’s Statement

McDonald’s brand mission is to be our customers’ favorite place and way to eat.

#9 Facebook Mission Statement

Facebook’s mission is to give people the power to share and make the world more open and connected.

#10 Google Statement

Google’s mission is to organize the world‘s information and make it universally accessible and useful.

#11 YouTube Mission Statement

YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently.

#12 Skype Statement

Skype’s mission is to be the fabric of real-time communication on the web.

Now, after reading this, what you think about yours?

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan