Running an online fashion boutique is a great outlet for your creativity and a lucrative source of income. However, it isn’t as easy as you would think. Unlike a traditional brick and mortar store, eCommerce shops are competing with thousands, if not millions of similar stores. Trying to gain the attention of the same customer base can be incredibly difficult. That’s why you need to differentiate yourself by stocking the best inventory in the market in your online fashion store.
If you’re struggling to find the perfect items, you have come to the right place. Here are five trendy accessories you should start selling in your online fashion store. Keep reading to find out what they are…
Colourful Bandanas
Bandanas are making an important comeback so don’t hesitate to speak to your supplier and see if they can send out a shipment of bulk bandanas. This accessory can be used in so many ways, so make sure you teach your customer how to style it. This is a great opportunity to make some shareable and valuable social media content for your followers.
Bold Sunglasses
Different types of sunglasses are constantly going in, and out of style. However, bold colours and shapes seem to remain popular despite these constant changes. We recommend you look for sunglasses that are original and unique, as this will entice your customers to make a purchase. Some of the trendiest colors for sunglasses include orange, green, and purple.
Related: 7 Things to Keep in Mind Before Opening A Sunglasses Store
Metallic Bags
Another trend that we’ve seen the move from the runway to the racks is the use of metallic bags. This can be the colour or even the material of the accessory. We even love leather bags that have plenty of metallic embellishments and straps. Plus, this trend works great in both the summer and winter so you can keep it stocked all year round.
Oversized Jewellery
The phrase less is more is no longer relevant in 2023. This year, we expect to see a surplus in character and boldness. Ditch the dainty and simple jewellery in favour of some oversized statement pieces. Great pieces of jewellery can help elevate a simple outfit and give your look a whole new feel.
90s Chokers
We’ve seen low rise jeans and miniskirts make a comeback, so why wouldn’t we expect to see the 90’s chokers back as well? We’re not just talking about the cheap plastic ones; we’re referring to intricate lace chokers and beaded masterpieces. If you want to add a little edge to this trend, we suggest you style them on top of a turtleneck.
When you are designing and managing your online store, you should consider all aspects of your customer’s journey. Your customer should be wowed every step of the way. From the minute they browse your inventory to the moment they decide to make a purchase, and it finally arrives at their home. Make sure to integrate your passion into every aspect of the business, and we’re sure you will blow their socks off.
