How to Showcase Your Company at a Trade Show

In the United States, 99.9% of businesses are small businesses (less than 100 employees) and employ  46.4% of US employees as of 2022. Between March 2020 and March 2021, 1 million small businesses opened, and 833,458 closed down.

This indicates though there is huge potential for small businesses to grow, there is also a significant possibility of small businesses facing closure due to various issues.

Entrepreneurs should grow their revenue streams profitably to ensure they can cater to market demand without compromising on their bottom line. We explore the possibility of renting trade show exhibit booths as an option to achieve this goal for entrepreneurs.

Trade Shows as Growth Drivers for Small Businesses

One of the ways to gain new customers, generate new leads, and showcase their products and services in a relevant set-up would be to take part in trade shows. As per recent data, there are 382 trade fairs lined up from November 2022 onwards in the US alone.

Many large and small businesses can take part in these trade shows to connect with a large consumer base cost-effectively to give reach as well as relevance to their marketing efforts.

Trade shows are a great way to meet potential customers and spread the word about your company. If you’re going to be attending a trade show, then you must put some thought into how your booth will look and feel.

We’ve broken down some common types of exhibit booths for trade shows below. You can even rent an exhibit booth for your upcoming trade show to minimize expenses. There are many designs available for exhibit booths, and you can choose one based on your specific requirements. It’s a good idea to explore relevant online resources on exhibit booth rental for trade shows.

Different Kinds of Exhibit Booths for Trade Shows

1. Island Exhibit Booths

If you have a large company and are looking to make a big impression at your trade show, then an island exhibit booth may be the best choice for you. This type of booth takes up a lot of space and provides ample room to display all your products or services.

When compared with other types of booths, island exhibit booths are on the more expensive side but provide enough space for larger companies that need more than just one area to display their wares.

2. Inline Exhibit Booths

Inline exhibit booths, also known as aisle-side exhibits, are the most popular type of trade show booth. This type is well-suited for trade shows and conventions because it allows attendees to walk past the exhibit without being obstructed by partitions or barriers. Inline exhibits have a long history and can be seen in events such as Apple’s WWDC conference and Microsoft’s BUILD conference.

They are great for large companies with multiple products or services who want customers to see everything under one roof. However, some small businesses may find that inline displays intimidate potential clients into not stopping at their booth at all.

That’s because there isn’t enough room between rows of identical booths where people could gather comfortably around your product table or POS station (product information).

3. Peninsula Exhibit Booths

Peninsula exhibit booths are the most expensive and elaborate type. The larger island of the peninsula is used when you want to show off your product or service, while the smaller island can be used for other purposes like holding merchandise, signage, or even product demonstrations.

The peninsula booth is ideal for high-end tradeshow events. It allows exhibitors to draw attention away from other booths in their vicinity by showcasing something special about what they have to offer.

trade show exhibit booths

3. Double Deck Exhibit Booths

Double-deck exhibit booths are a great option for large companies. They can be used to create a large display area and make a big impression, as well as provide space for product demonstrations. These booths are also ideal for conferences that require multiple exhibits in one space and have multiple conference attendees who need to be accommodated at once.

Double-deck exhibit booths allow you to take up less room than two separate booths and still make the same kind of impact on your audience. If you’re looking for an affordable way to make an impact at your next trade show or conference, this type of booth may be perfect for you!

4. Panel and Frame Exhibit Booth

Panel and frame exhibit booths are the most popular type of booth for trade shows. They offer great value for the price, and they’re easy to set up.

The panels come in different sizes, so you can customize them accordingly. They also have a variety of colors, textures, and materials to choose from if you want your exhibit stand to be visually appealing.

Panel booths are ideal for small spaces or companies who want something portable because they only require three walls or four walls with one open side. If you don’t have much money but need something colorful and interesting-looking on display at your next trade show, consider this option.

5. Hybrid Island Exhibit Booth

A hybrid island exhibit booth is a combination of an island and an inline booth. This design is good for small to medium-sized shows, such as trade shows, conferences, and conventions.

It has a freestanding island with an optional plexiglass panel that serves as a partition between the open space of your display area and your branding area. The portable wall can be used to create either one large or two smaller displays depending on your space needs and layout requirements.

Conclusion

It’s important to consider your options when it comes to “Exhibit Booth Design” for trade shows. There are many different kinds of exhibit booths, and they all have their advantages and disadvantages.

What we can say with some amount of certainty is that trade shows are known for a reasonably high success rate. In a survey conducted by AIRC, one-third of exhibitors claim to have seen more success at national shows, and 53% experienced more success at regional shows.

Depending on your target audience and budget constraints, you should make a decision that balances the need for scale with a healthy return on your marketing investment.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan