In the last couple of decades, the popularity of both global and US online casinos has skyrocketed. The concept of being able to wager your real money from the comfort of your home at any time without having to dress up and head to a traditional brick & mortar casino establishment has proven to be a winning recipe indeed.
At the same time, the best casino sites wouldn’t be where they are today if it weren’t for craftily distributing their resources and promoting themselves in the most efficient way possible, all while facing ever-increasing competition.
So what’s the state of the US online casinos of today, and what business strategies do they rely on to succeed?
Online Casinos in the US
There are more US online casinos than you can count. In 2021, the US online casino industry was estimated to be worth $58.2bn. By 2030, industry experts estimate it will have reached $145.6bn. You can get a better picture of the sheer selection of online casinos in the US by visiting this site, where you will be able to find some of the most well-known brands.
Business Strategies Employed by the Best Online Casinos
To stand a chance at beating the competition, the most successful online casinos commonly employ the following business strategies:
1. SEO
The best casino sites weren’t built overnight. Rather, their success resulted from having steadily increased their customer base through organic growth, and SEO campaigns are a major part of their digital marketing strategies. It’s simply what it takes to get noticed in the digital space.
But what is SEO exactly? For starters, its objective is to propel the target website to the top of the search engines, the most notable of which is Google. Getting into the technical aspects of it, SEO mostly boils down to two key areas – on-page and off-page SEO. The higher a website scores in each of these, the higher it gets placed in search engine results, the result of which is getting more organic traffic, clicks, and sales.
As the name implies, on-page SEO has to do with optimizing various operational aspects of the casino’s website, including its loading times, how well it’s optimized for mobile devices, and the quality of its content. Off-page SEO, on the other hand, mostly has to do with building backlinks to it. These have to be contextually relevant and of high quality, which is why online casino website owners often delegate the task to SEO professionals.
2. Social Media Marketing
Since so many people frequent social media platforms on a daily basis, the best online casinos utilize them as an effective promotional tool. By striking up a dialog with those who are interested in betting, casino operators get one step closer to getting another customer through the door.
By being active on social media, the best online casinos put themselves on the radar of seasonal gamblers and increase customer loyalty by sharing helpful gambling-related content and tips. To increase their reach, they sometimes run paid social media ad campaigns.
3. Partnership Programs
By having affiliates sign up for their partnership program, you can make your marketing ROI soar. The best casino sites are able to generate new sign-ups without having to spend a dime on advertising. The reason being is that whenever an affiliate generates a sale, they get a percentage of its overall value, with the rest going to the casino operator.
From a pure ROI perspective, the affiliates are able to earn a commission without having to create their own product, while the merchant (in this case, the online casino) gets a new customer.
4. Supporting Different Payment Methods
Given how much effort it takes to attract a visitor, losing them to something as trivial as not supporting their favorite payment method would be a waste indeed. Due to this, the best online casinos make it as easy as possible to make a deposit by supporting as many payment methods as possible (at the very least, the most popular ones need to be covered).
In fact, letting it be known that they do is not that uncommon to see in their marketing campaigns. Whenever they add a new one, they may even opt to let their existing customers know about it through their newsletter so as to encourage them to come back and play a couple of rounds.
Supporting as many different payment methods as possible is the essence of a competitive online casino.
Conclusion
In the competitive online casino space, there is little space for mistakes. If you lack in one single area, it won’t take long before your competitors steal your slice of the pie. Therefore, US online casinos are under constant pressure to step up their game and do what they can to keep driving traffic and sales.
