5 Reasons Pens Make an Awesome Marketing Tool

If you reach into your pocket right now, the odds are you probably have a pen in there.

Having a pen on your person is always convenient and useful. Having a pen is an invaluable commodity if you have to jot down notes, write down a number, or even make a grocery list. That’s one of the reasons why people love them so much. With that in mind, using them as a promotional tool is a fantastic idea.

5 Reasons Pens Make an Awesome Marketing Tool

Whether you’re trying to generate some new business or build rapport with your existing customers, promotional pens are a great way to do that. Here are five reasons why.


To begin with, pens are an incredibly affordable item. Even when you’re not purchasing them in bulk, they’re inexpensive. Purchasing them in bulk and customizing them essentially gives you access to wholesale prices.

With wholesale, you can buy in bulk and sell at a price point where you might actually make some profit. This is useful for selling pens and getting as much value from them as possible. It’s also entirely possible to buy those pens wholesale and use them as giveaways or gifts for your customers. It could be for a special promotion, as part of a customer onboarding process, or just something you give away at a trade show. There are many possibilities to explore, largely made possible by their low price point.


Pens are remarkably functional devices. That’s one of the reasons why people love easily. So how can that translate to a promotional opportunity? By giving away pens with your company name and logo on them, you’re giving potential customers a useful item that they’ll see every time they use it. Plus, they are an inexpensive way to promote your business, so you can give them out without breaking the bank. In essence, you’re giving customers something they can use, and sometimes, that makes all the difference.


Pens are a versatile promo item because they can be used for a variety of purposes. For example, they can be given out at trade shows or conferences to promote your brand. They can also be used as thank-you gifts for customers or clients.

Pens are also great for showing your appreciation to others. More than that, you can pair them with various other items to create even better promotional opportunities or gift opportunities for your customers. Put a pen with a notebook for a simple gift item. Or perhaps you can include some stationary for the customer to use with their pen.

Pen accessories such as ink refills, clips, and cases are also a great extension of using them for marketing your business. There are plenty of ways to leverage this to your advantage, limited only to the scope of your imagination.

Pens as Marketing Tool


If there’s one thing that can be said about them, it’s that they’re highly customizable. So, how do you ensure you leave an amazing impression on each customer with your pens? It’s deceptively simple. The first thing you’re going to want to do is to print your logo and contact information on each pen. By doing so, you are essentially creating free advertising for your brand. Whenever somebody uses one of the pens in public, loans it to somebody, or has it sitting out in a public place, other people will see it and might be interested in checking out your organization.

Offering amazing custom pens is a very good way to increase brand awareness and make a positive impression on customers (new and existing).


Another significant perk of using them for promotions is that they can come in a variety of different options. First, there are the standard ballpoint pens which are the least costly and most widespread. They can be customized with different colors and have either a cab or a click top.

Fountain pens are a little bit more luxurious and offer a more upscale option. Gel pens work extremely well (and can even be revived!)l but run a little bit on the more expensive side. They do, however, come in a variety of different colors.

Fine-point pens offer a smooth riding experience while also being a little higher-end than typical ballpoint pens. For customers who really want to take things to the next level, they can get an engraved pen to use as a gift or specialty item to commemorate an event. The sky’s the limit when it comes to this promotional gift, so be sure to use that to your advantage see when considering your next marketing initiative.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan