SIP Trunks: The Secret Ingredient You Need to Improve Customer Experience

SIP Trunking to Improve Customer Experience

Not familiar with SIP trunking? It could be exactly what you need to help improve your business.

If you’re not familiar with what it is or how it works, then you’re missing out on what could be the secret ingredients to not only streamline your business operations but also improve the experience of your customers.

Here’s everything that you need to know about SIP trunking, how it works, and what benefits it brings to the table.

What Is SIP Trunking?

SIP trunking (SIP stands for Session Initiated Protocol) is a Phone Exchange System that is similar to a telecom router. It passes calls through a business phone network with a limited set of external lines so that businesses and customers can connect to each other. And because it uses an Internet connection instead of phone lines, calls are much cheaper.

Related: Here’s Why Every Start-Up Needs a Customer Data Platform

SIP Trunking Simplifies The Structure

By switching to SIP trunking, your customers are able to converge one portion of their telephone and data networking. Internally, their lines continue to operate normally; the difference lies in the telecom connection. Instead of using the phone line, it uses a data connection instead. Maintenance and future costs are brought down so that it’s cheaper for everyone involved and makes everything more streamlined.

SIP Trunking Improves User Mobility

One of the biggest benefits of SIP trunking is that voice data can be routed to a wider range of devices, outside of a phone line. SIP connections provide each user with their own “address” that they travel with wherever they go. This means that if employees or companies need to be moved around the world, those lines of communication remain the same without having to establish new ones.

It Has Improved Connectivity

Since SIP trunking shifts the load to the data network of the customer, the overall voice connectivity is improved immensely. Firstly, because they’re not on an analog phone network, there are no concerns about downed phone lines or dropped calls. Secondly, automatic call fail-overs and other routing options are made available so that personnel are always kept in contact with each other.

It Creates an Entry Point for Other UCaaS Services

Getting a customer to switch can be difficult at first, but once they’re made aware of the other benefits that they’re receiving, the switch can be more seamless. Because they’ve adapted their network to SIP trunking, they can use other services like video conferencing or other collaboration platforms so that communication can flow more smoothly. Just by getting your foot into the door, you’ll be able to help a customer make the painless transition to SIP trunking.

Having the tools that you need to streamline your network infrastructure and providing a wider range of features can improve the communication you have with your customers and clients. Put your business on the map and keep it there by utilizing all that SIP trunking has to offer you. Feel free to contact the nearest service provider to see what plan works best for you and your needs.