4 Marketing Channels to Keep an Eye on in 2023

Are you looking for a new way to market your business and don’t know where to start? Do you want to know which marketing channels you should be paying attention to be successful this year?

Marketing is the core of every business and something that needs to be paid a good amount of attention to. These days, marketing in a digital format seems to be the way to go. Not only because it is more convenient but also because it tends to be a lot cheaper, and even reaches far more people.

4 Marketing Channels to Keep an Eye On

If you are ready to take the digital marketing world by storm, you will need to stay up-to-date on the latest trends and technologies, both for your current projects and any future endeavors. In 2023, it will be more important than ever to have a multichannel marketing approach. According to Apifon, a technology company that develops messaging services, multichannel messaging campaigns will become essential for success as businesses navigate digital friction and the need for infinite scalability. Whether you’re a seasoned marketer or just getting started, here are 4 of the top marketing channels to watch out for this coming year.


One of the very first marketing channels that you should pay attention to when it comes to digital marketing is SMS marketing. SMS marketing is exactly what it sounds like, and it is essentially just sending SMS to promote various products and sales, or even share promotions with your customers.

SMS marketing is a cheap and convenient way to reach your target audience and encourage them to go purchase from your store or website. When it comes to SMS marketing, one of the most convenient ways to gain this kind of information that is needed is to simply ask people to fill out forms, whether they are online or physical.

Many stores offer loyalty cards that require this information, and this is a great way to go about gaining it.


The next type of marketing channel that you should keep an eye on when it comes to digital marketing is email. E-mail marketing is by far one of the most popular types of digital marketing in this day and age, simply because just about everyone has an e-mail account and it is one of the easiest ways to reach a target audience.

Whether it is for work or personal use, people are bound to have some other kind of e-mail account. As a business, you can make use of e-mail marketing to target your audience specifically by sharing sales, and promotions, or even giving discount codes specifically to those who are on the list. E-mail marketing has proven to be incredibly beneficial, even though it can sometimes be annoying.


Viber is another type of instant messaging service that businesses can take advantage of when it comes to digital marketing and expanding the reach of their marketing. This platform has a variety of capabilities allowing for calls, messaging, group chats, voice, and video messages, among others.

The app itself offers marketing capabilities that businesses can take advantage of for a certain fee, depending on what they want. There are also varying advertising agencies that work in collaboration with the app itself, which can also be beneficial when looking to promote your business.


Last but certainly not least, the final digital marketing channel that you should keep an eye on in 2023 is WhatsApp. WhatsApp is by far one of the most popular forms of communication on the planet right now and is one of the most downloaded apps around. This is because it is completely free to use and can connect you with people around the globe.

As a business, this is something that could be incredibly beneficial, especially if most of your business takes place online. Making use of WhatsApp for business purposes allows you to share content in an instant and to reach your audience quickly.

This is especially great if you have already managed to get hold of the cell numbers of those who are interested in your brand or products. Here you can share business updates, promotional material, sales, and even exclusive discount codes for your customers to make use of.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan