It’s no secret that WordPress is the most popular CMS around. So popular, in fact, that almost half of all websites in existence were built using WordPress, a dominance that is still shown to be rising.
While WordPress might be the most popular option, is it the best, and is it the best option for business owners in particular?
In our opinion, and in the opinion of most web agencies, it is. To help you understand why, let’s explore some of the things that WordPress does best when it comes to websites.
WordPress is incredibly versatile. Not only does it have multiple pricing options (that we go into more detail on below), but it also has over 55,000+ plugins. Each of these plugins is designed to help you to optimise your website in a specific way, whether it’s turning it into the perfect e-commerce store or getting your SEO up to scratch.
It’s easy to use
Whether you want to build the website yourself or you just want to be able to change things like stock and other minor details, it’s always helpful if the software used to actually build your website is easy to navigate and use.
WordPress is great here as well. It features an intuitive dashboard that’s easy to get a grip on, and because it’s such a popular tool, there are literally thousands of videos and blog posts online that can help you learn even the most complex functions.
Search Engine Optimisation
While this is a frequently overlooked fact, the truth is that there’s no point in having a website if no one visits it. It could win a thousand design awards, but if your site isn’t driving traffic and exposing your target audience to your brand, then it’s not going to have the desired effect.
Luckily, WordPress is great for search engine optimisation, or SEO. It has handy tutorials on things to consider for beginners and complex plug-ins that can help the pros take things to the next level. There are even tools that will measure your SEO and give you a score, pointing out areas where you could likely improve.
Finally, WordPress has a pricing structure that will suit everyone literally. Their cheapest option is literally free, while their most expensive solutions are good enough for some of the biggest businesses currently in existence.
Whatever pricing structure you choose, it’s highly likely that you’ll be happy with the results you get. WordPress is known for offering value for money, and you can be confident that they’ll be able to supply you with what you need.
These are just a few of the many reasons that so many businesses choose WordPress to build their website. For advice on whether it’s the best option for your particular business, reach out to the web design experts over at Webheads for some more specific information.