Marketing is something that is included in every aspect of operating a small business.
It makes the products and services to be valuable for customers. It brings new blood into the business by bringing new customers. It cares about the satisfaction of current and new customers.
Marketing is one of the most important functions of small businesses.
But can small businesses achieve more success with an optimal level of investment in marketing? When I talk about investments, I don’t think only about financial investments. I also think about effort, energy, and time investments.
In the last several years, I have seen many small businesses, some startups, that start by investing a large amount of money in marketing. That’s not something wrong. But, the wrong is when they don’t know how much the investment return from that money is. It is wrong if you don’t know or don’t have a systematically approached for investing that marketing money in the right places. It is wrong if those investments are not “smart” investments.
Now, you can think about what you, as an entrepreneur, need to do. Or why do you talk about this?
You need to know that marketing is very important for you and your business, and that importance can’t allow you to spend your budget intuitively. You need to implement a systematic approach if you want to succeed. That means you need to tell yourself the following sentences before you start to spend money on marketing:
- I know exactly who are my ideal customers.
- I know exactly what I want to achieve.
- I know exactly what my ideal customers need and want.
- I know exactly how I can reach my ideal customers.
- I know exactly where are my ideal customers.
- I know what marketing tactics correspond to the respective segment.
- I know exactly what I need to do to achieve what I want to achieve.
- I have a plan which implementation will help in achieving what I want to achieve.
- I know what are the key performance indicators that I need to measure if I want to improve the overall process.
