How To Reach A Wider Audience With Your Marketing

Do you have a marketing plan in place but feel as though your efforts aren’t bringing enough attention to your business? It can be frustrating when the hard work that you put into getting noticed goes unrecognized.

However, there are several methods of increasing visibility and expanding reach that can help take your brand to the next level. By incorporating certain best practices for efficiently targeting customers and optimizing content for SEO success, it is possible to achieve greater success in reaching a wider audience with your digital marketing strategy.

Wider Audience With Your Marketing

In this blog post, we’ll delve deeper into how you can leverage today’s technology to broaden the scope of your business or personal brand so that you gain maximum exposure for all of your endeavors.

Understand Who You’re Talking To

It’s important to consider who you are talking to when crafting a marketing message. How do you ensure you reach a wider audience? Start by understanding the needs and desires of your target customers and speak in a language that resonates with them. Put yourself in their shoes by considering what kind of marketing voice or message will be most appealing and meaningful for them.

Doing this will help create meaningful connections with potential buyers, helping expand your reach and have a positive impact on your bottom line. Also, be sure to identify the channels that your target market uses most frequently. This will help you create a better media marketing plan and ensure that your message is delivered in the right place at the right time.

Think Beyond the Written Word

When it comes to marketing, most people think solely in terms of written words. This is a mistake! Think beyond the written word—let yourself explore other mediums to reach a wider audience. Audio, video and even animation are just some of the ways you can take your content to the next level.

For example, podcasting is a great way to promote your message and capture an entirely new audience. There’s far more than just a blog post or website copy. You don’t need to bury yourself in text-based content if you want to make an impact—instead, consider incorporating multimedia components into your marketing plan so that you can really maximize your reach.

In order to tap into new markets, a proper CPA program is also essential. Not to mention, this type of program ensures that you are able to track your performance and make the necessary adjustments while seeing a return on investment.

Leverage Social Media Platforms

Reaching a wider audience with your marketing strategy can be a real challenge, but leveraging social media platforms makes it easier than ever. With the right strategies and content, you can access huge audiences quickly and inexpensively to build brand awareness and hone your message. You’ll have plenty of options to choose from depending on the type of campaign or promotion you’re running; popular social networking sites like Facebook, Twitter, and Instagram are great starters, but don’t underestimate other lesser-known platforms as well!

Additionally, taking advantage of options like live streaming through YouTube Live or Instagram Live provides an interactive component that adds real value.

How To Reach A Wider Audience With Your Marketing

Utilize Content Scheduling Tools

As an entrepreneur, it can seem difficult to reach out to new customers and extend your reach. Content scheduling tools are a viable option for streamlining and scaling up your marketing efforts. These tools allow you to easily manage the distribution of content across multiple platforms – Facebook, LinkedIn, YouTube, etc – while also taking into account different time zones and scheduling requirements. By using them, you will be able to make sure that no matter where your audience is located, they have access to the material you have created. Not only that, but content scheduling tools allow you easily repurpose old content into new formats like videos or podcasts, saving time and achieving greater engagement with your target market.

Utilizing the right content scheduling tool can be incredibly beneficial in allowing you to successfully spread awareness of your business and increase sales potential.


To conclude, marketing to a wider audience requires effort, strategy, and a bit of experimentation. By understanding who you’re speaking to and tailoring your messages accordingly, you can create an impactful campaign that resonates with the people you hope to reach.

Furthermore, don’t just think in terms of writing; leveraging platforms like Facebook or Instagram can help get your message out there faster and further. And finally, it is crucial to implement content scheduling tools like Workflow.

Increase visibility and maximize effectiveness by creating automated tasks that ensure the timely publishing of ongoing campaigns. In the end, with these steps, your business can create an effective marketing campaign that will reach and engage a much larger audience than ever before – good luck!

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan