Social media today are full of various means to provide the best sorting of what people see according to how the algorithms work. And one of the things that help them build better connections is hashtags. What are they, what’s their function, and how can we get the most out of these tools for our business?
Here, you’ll learn the answers, and to find out the top trending Instagram hashtags, visit the Socially Powerful blog post page.
There’s barely some person who would not know (at least approximately) what hashtags do. In fact, those are the keywords that help people define the topic their content refers to, and invite other users to discussion. Mostly, these discussions do not look like forum topics, but they unify people under the same trend (if hashtags gain popularity).
The hashtags can also affect the algorithms of social media systems – particularly how they conduct the selection of offered content for a particular user. So it’s not only about creating and supporting trends but also about giving more considerate selection opportunities to the systems.
They are not predefined, so you can create any hashtag with any words you want. The only criterion is not using the space while writing it.
The functions of hashtags depend on who uses them:
- the general function is to create a trend;
- an individual user function is to deliver a message to a number of people interested in the same topic;
- a business profile function is to organize the page and increase brand awareness; etc.
In other words, it all depends. But as hashtags are widely used to launch some trends, it’s better to consider some of them to appear in recommendations of your target audience more frequently. Thus, you need several types of hashtags to use for different purposes, and understanding how each type works can help you boost your Instagram (TikTok, Meta, etc.) page activity to another level.
If you need to start using them right away for your business, but you’ve never used them for your personal page, you may need some advice about how to correlate it with the other elements of your marketing strategy.
It’s better to consider that hashtags are only one of many details in your social engagement and promotion approach, so before having the hashtags done, rethink them once more the strategy. If you have already done this, some tips from the blog post by Socially Powerful can help you clarify specific issues about what to use and what to avoid.
Hashtags are very universal from the point of who uses them and for which purposes. But this very versatility makes them have more pitfalls than we could think of. Address the professionals of a Socially Powerful social marketing agency to clarify the questions about how your marketing is efficient and to get some considerate advice.