Is Having a Business Blog the Right Choice for You?

We already have listened to many things related to blogging for business. The fact is that a business blog is really helpful for entrepreneurs to start spreading words about companies, products, and services.

But, Is blogging for business the right choice for you as an entrepreneur?

You can find many company’s blogs that simply stay somewhere without human touch for more than a year. Such a blog can’t help your business.

You can find many blogs started with full optimism, and soon that optimism disappears and leaves the blog alone in the sea of many more blogs.

Before you decide to start with your business blog it is more important to be ready for future work. It is not an easy task that you can start today and finish tomorrow or after a week or month. It is a continuous process that will need to add value every day to your business. It is your own platform where you will connect with current and future customers.

Answer the following questions before you decide to start blogging for your business:

1. Do you have the right goals that you want to achieve?

Everything that you start doing in your business needs to have a clear purpose. You need to have the right goals that you want to achieve with your business blog. Without them, don’t even think to start blogging.

So, you need to start with the goals. What do you want to achieve with your company’s blog in one, two, or three years from now?

2. Do you have time to start blogging for your business?

Before you start blogging you need to be sure that you have enough time to manage your company’s blog.

What you will do if you don’t have time to write a blog post for your company’s blog? Is there someone else that can work on writing articles?

3. Are you a persistent person?

Success with blogging for business is not something that will become a reality in a short period of time. Sometimes you will need to be consistent in blogging for several years if you want to feel the real success of your efforts.

This platform for your small business will not bring you the results after a week or month. You will need to be persistent and work on a growing audience for your business blog in order to achieve your goals after a year or two.

4. Are you ready to invest your efforts in blogging?

It is not only the need for money and time when it comes to your business blog. You need everyday efforts to create content, manage readers’ communications, and promote your blog.

You need to be ready for such efforts.

5. Are you and your team ready to share different views about the industry?

When you start blogging for business, you can’t share only your products and services, or simply information about your company.

You need to share a broader view of your industry.

6. What your customers think about blogging ideas?

Are your customers asking for more help from your business?

Your business blog needs to help your current and potential customers. What do they think, or what do they want from you, that will need to be part of your blog?

7. Do you have the right team to manage your business blog?

You can’t do everything alone, because blogging for your business will ask many efforts to be invested. Do you have a team of people who will be a part of your company’s blogging efforts?

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan