Do your marketing clients want more SEO services? SEO is super important to marketing these days, and it will only get more so as companies increasingly look for customers and do business online. Your clients need access to cheap, quality SEO services. You need white label SEO services.
White label SEO services, or SEO reselling, can allow you to offer your clients the high level of quality they desire at a low price. A white label SEO agency can perform all your clients’ SEO projects, from keyword research to on-page optimization, content creation, and more. You won’t have to hire new staff to meet your clients’ SEO needs, saving you much money. With the time you’ll save, your staff can work towards expanding your client list.
Here’s what white label SEO can do for your company.
Here’s how it works: you sign a contract with a white label SEO agency. The agency agrees to perform some SEO work for your company. You can purchase these services on a project basis or you can sign up for a specific number of hours of SEO work for a monthly flat rate.
Either way, it’s a lot cheaper than hiring an in-house SEO department. The costs of recruiting, hiring, and keeping people around are astronomical – you could spend six figures a year on one SEO professional’s salary alone. On the other hand, the cost of using white label SEO services may be just a few hundred dollars a month, depending on how many hours of service you need. You’ll sign a contract that will lay out the terms of your relationship, including how many SEO deliverables you can expect to receive and who will keep the intellectual property rights to the deliverables. You’ll also get a white label license to rebrand the finished products as your own and resell them to your clients.
SEO resellers are able to offer their clients more and better SEO services than marketing companies that produce their own SEO deliverables in-house. You’ll have access to a full SEO staff, so you can offer the full range of products: reports, keyword research, pitches, strategy, content creation, backlinking, on-page optimization, web development, social media marketing, and more.
There’s absolutely no limit to the number of SEO services you can provide. SEO reselling allows you to scale up the SEO services part of your business as much as you want, so if you start getting more SEO clients (and you will), you’ll be able to meet their needs, too. Already have some SEO professionals on staff? No problem – use white labeling to pick up the overflow work during your busy times. Are you considering transitioning away from in-house SEO services? SEO reselling can help you make the transition. Do you only need specific SEO services, like content or keyword research? No problem – you can pick and choose which SEO products you want to buy based on your clients’ needs.
Outsourcing your SEO services to a white label SEO agency can really free up your and your staff’s time to focus on growth. Managing customer relationships, pitching new customers, and onboarding new clients takes time. You can’t take that time if you’re worrying about producing SEO deliverables in-house. SEO is so complicated – there are so many factors that search engines consider when ranking websites. You need the benefit of a team with the time and resources to stay on top of changes to SEO best practices.
SEO reselling is as easy as working with members of your staff. You’ll have a project manager at the white label agency that will help you decide what products and services each client needs, what timeline will work for production of those deliverables, and how those deliverables will be produced. It should be as seamless as working with your people.
White labeling SEO is a great way to save your company time and money while offering your clients the high degree of quality assurance they need from your firm. You don’t need to spend a fortune producing SEO deliverables in-house. Outsourcing the work is the better option. Your clients will love the savings you pass onto them – and they’ll love the results they get, too.