Raise the Company’s Appeal Before Investors In 5 Unique Ways

Whatever may be the product that you want to launch, the success and failure of it, is depended on the ability to obtain it, and get adequate funds from investors. So, you need to raise the company’s appeal before you ask for investments and money.

As more businesses are striving for dollars from their venture capitalists, so you need to find out alternate ways to stand among the crowd and stay ahead of the competition.

If you need the fund then make it more appealing. Grab on five things that will help you to raise the company’s appeal to the investors.

#1 Networking Is Must

This is the most essential thing that you should get down to handle efficiently. Interact with your venture capitalist. Give them a warm welcome, an introduction to your company and the way it works, or going to work. If you are an entrepreneur, it is a must for you to learn the art of how to increase the network. And create industry awareness just for your company and gain access to the right market people.

You simply need networking in order to raise the company’s appeal to the investors.

Still seeking for the best time to network, then follow a simple rule of thumb that you should never try for networking.

#2 Lot of Home Homework to Do

Investors won’t come and knock at your door, you have to run after them. You need a lot of homework to do before making your own pitch, to become sure that the investors you are pitching for your business are a suitable fit for your company and will raise the company’s appeal.

Talk to those persons who are interested in your firm and attend conferences to hear from potential investors. While you choose among the potential investors, do keep in mind that it is not about supplying funds, valuable experience that they supply is also essential, contacts, creative ideas, and other skills that make your business worth it. Have a perfect exit strategy, so that you are able to run your business perfectly.

#3 Do You Have a Winning Team that Will Raise the Company’s Appeal?

The investors are potential if they think to invest in your venture; at first, they will take a good look at your management team, how efficient are they? What skills do they know? They need to build a diversified team of intelligent and passionate people who works hard to make it more appealing to investors.

For every hundred of business, you need to have your own share of good funding and 40% of them who gets funding still fails. If you have a motivated team, who has a solid understanding of the dynamics can drive your business in a proper way, to have a better chance of funding.

#4 Solid Pitch Is Needed

When you think to make a pitch keep it simple, straightforward, and well-rehearsed and make the presentations backed up with 4 to 5 bullet points instead of those lengthy conversations, charts, data, etc. Answer promptly to the question that your investor seeks to know, this is a great pitching art.

#5 Social Media Is the Recent Fever to Raise the Company’s Appeal

There are many social media sites on the Internet and you should make good use of them. Facebook, Twitter, and Pinterest all play a major role in generating sales and business for you. Once the investor is ready to provide capital, you should make them know who you are, through direct and unconventional social media campaigns, and tell why investors should check them out.

If the venture is new, opting for these five unique ways can surely bag good profits for your new business.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan