Marketing Tips to Get Your Important Message Across

The concept of marketing is not new, but it has evolved over the decades.  Before mass production and fast transport of goods, marketing was simply an issue of informing people that you had goods for sale.

Supply and demand were in balance, and people were likely to buy your goods. Simply because you were one of the only suppliers in the area. Today, competition is fierce for almost every product and service out there, and marketing has become more complex.  Instead of simply telling people that you exist, you have to tell them why they should buy your goods.

Marketing Tips to Get Your Important Message Across

The Importance of a Consistent Marketing Campaign

Marketing is as much about building a brand as it is about creating demand. A long term, a consistent marketing campaign that covers several different forms of media, will help to cement your brand in the consciousness of the general public. 

Consider the example of the pushchair maker, Maclaren. Even if you don’t have children, you have probably heard of the brand, and know that they have a reputation for quality.  If you have a child in the future, you will consider that brand when you need to purchase a buggy.

Old and New Marketing

Technology has given us many new marketing options. Email, bulk SMS messages, banner ads, and social media marketing are all easy, fast, and cost-effective ways to reach new customers.  Traditional marketing methods still work, however.  In fact, for many people, traditional marketing is more persuasive and impactful.

Combining traditional marketing with modern techniques can lend an air of professionalism to your company. They can make you look like a big, established brand even if you’re just getting started. A lot of people still view the “As Seen on TV” sticker as a sign of legitimacy. Also, billboards and magazine advertisements stick in people’s minds for a long time. These advertising techniques may not have the reach of banner ads and social media, but they are still effective.

Reaching the Right Audience

Before you start spending money on advertising, you should think about your target audience.  If you have bricks and mortar store, your customers will be people in your local area.  This means that spending money on advertising in local magazines and newspapers could offer you a good return on your investment. 

You could also encourage your customers to opt into text message marketing. So, you can use bulk SMS messages to alert your customers to time-sensitive special offers.

An online or primary mail order-based business can get a lot of value out of online marketing, especially “new” marketing techniques such as social media campaigns.

Facebook offers sophisticated targeting options for advertisers. These options allow you to show your ads to people. People that come from a specific geographic area, certain age or gender, and even people with particular interests.  So, your ads are more likely to be of interest to the people that see them. In such a way they’re more likely to be noticed and clicked on.

Of course, advertising is just part of the equation.  Once you have the attention of your prospective customers, you need to close the sale. But, if you target your advertising properly, and have good products, then that should be easy enough!

Posted by Guest Post Writer

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