9 Things to Do if You Want to Build Trust in Your Products

It’s not that your product isn’t something worth for your customers. But, your customers may be wondering, how your products or services can improve their own life. You need to ensure that you build trust in your products and services.

If your products don’t build trust in the eyes of your customers, they will hesitate in making a decision to buy a particular product or service.

So, what kinds of activities can you implement to prove the worth of your products and services? What do you need to do to build trust in the eyes of your customers?

We dig deep into the customer’s brain to come up with a list of nine basic activities you can use in proving the worth of your products that on the other side will help you to build trust.

Here are 9 basic things that you can implement to prove the existence of worth in your business.

1. Customer’s Problems and Customer’s Needs

Your products and services solve real customer’s problems and satisfy real customer’s needs. As a first, you as an entrepreneur will need to ensure that you have the right products and services on the right market at the right time.

You don’t need a product that doesn’t satisfy the customer’s needs or doesn’t solve the customer’s problems. You don’t want your products to be offered on the market where such a problem or need doesn’t exist, and you don’t want to offer outdated products on the market where such a need and problems exist.

2. Customers Use Your Products and Services

Your products and services are already used by other customers. The trust in your products and services will be much bigger if you can show that your products and services are something already used by other people.

You need to find a way to attract the first group of customers for your business, especially when you are in the startup stage.

build trust in products

3. Customer’s Experience With Your Products and Services

The experiences of your current customers with your products and services are really exceptional. The next thing as an entrepreneur you will need to ensure is that the first group of customers are satisfied with your products and services. Their satisfaction will bring success to your business.

4. Value is Higher Than the Price Customers Pay You

You need to ensure that the value received from your products and services needs to exceed the price that your customers will pay you. Your products or services will need always to deliver more value than the price your customers will pay you. Try to translate your value in terms of money and check what is bigger value or price of your product or service.

5. What’s Next?

What will be next after the first purchase? The delivery of your value doesn’t end when you deliver the first product or service to your customer. That’ only the beginning. You need to make clear for your customers what they can expect from you in the future when you close your first sale. If you succeed in building trust, you can expect repeated sales.

6. Listening to Your Customers to Build Trust

Do you listen to your customers? One thing is what we think that our customers want, and the other thing is what they really want. If you want to build trust in your products and services, you will need to listen to your customers and discover their real needs and problems.

7. Your Customer’s WANTS

Do you act based on your customer’s wants? If you listen to your customers you will know their real wants, but after that, you will need to act and implement the solutions for their wants into your products and services. If you want to build trust, you need to act on your customer’s wants.

8. Communicate With Customers to Build Trust

Do you communicate with them? Effective communication practice will build enough trust to you as an entrepreneur, your business as a whole, but also to your products and services. Use different communication channels to start building this type of trust.

9. Become More than a Seller?

Are you something more than a simple seller for them? One of the biggest mistakes that small businesses make is when they think that they are only sellers for their customers. If you think that your business is something more for your customers you will be on the right way to build great trust. That means, your business will need to be a friend and a problem solver, or simply a person which they can rely on.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan