Everything that you make in your business will be in some way connected to your customers. You will need to know them. You will need to talk with them. You will need to satisfy them.
But, important question for you as an entrepreneur is does you know what your customers really want.
Do they want better product or service from your company? Do they want better customer service from your company? Do they want quick delivery time of your products and services? Do they want the quality of your products? Do they want the features integrated in your products?
There is a large base of such questions that’s related to your customers and what they really want. Each of these questions will be around your brain constantly.
Who Can Give You The Answer?
One of the questions that I have received frequently in the past from entrepreneurs is can I give them right answers on this question. It’s not possible for me to give them the right answer. Nobody can give them the right answer. The answer on this question can give them only their current and potential customers.
This question and answer can be the best starting point for your business. You need to work on your homework. You need to make a research and talk with your customers if you want to find the best answer for your business.
It’s only your responsibility.
You Need to Be Specific
One of the biggest mistakes that I found entrepreneurs makes when they work on answers of this question is that they are unspecific in asking for answers.
For example, they tend asking their customers what they want more the quality product or services based on that product. Unspecific questions bring unspecific answers that will not be too much of help to you as an entrepreneur.
You will need to be more specific asking right questions that will give you specific and right answer. Remember that you will base the future of your business on this answer.
Instead of asking is the quality of your product what they really want, ask is the speed of our product something that makes them more productive and what they can propose to improve this feature of our product. This way of doing research will need to be asked more questions and received more answers. But, here you can’t improvise. You need to be specific enough.
How You Will Know That You Receive The Right Answer
If your approach to your current and potential customers is honest enough, you will receive honest possible answers from them. Remember that your goal is to improve your products, services, and your overall business not because of you, but because of them and their need to solve the problem that your business solves.
Another way is implementing the proposals from your customers in your business. You can quickly see whether they are satisfied with your new solution based on their proposals.
An important thing for your business is to always implement what you discover from your customers about what your customers really want.