What Your Customers Really Want?

Your customers are the heart of your business. Without them, your business will not exist. Without them, you can not expect to grow your business.

Everything you make in your business will be in some way connected to your customers. You will need to know them. You will need to talk to them. You will need to satisfy them.

But, an important question for you as an entrepreneur does you know what your customers really want.

Do they want a better product or service from your company? Or, they want better customer service from your company? Do they want the quick delivery time of your products and services? Or, they want the quality of your products? Do they want the features integrated into your products?

There is a large base of such questions that are related to your customers and what they really want. Each of these questions will be around your brain constantly.

Who Can Give You The Answer?

One of the questions that I have received frequently in the past from entrepreneurs is can I give them the right answers on this question. It’s not possible for me to give them the right answer. Nobody can give them the right answer. The answer to this question can give them only their current and potential customers.

This question and answer can be the best starting point for your business. You need to work on your homework. You need to make research and talk to your customers if you want to find the best answer for your business.

It’s only your responsibility.

You Need to Be Specific

One of the biggest mistakes that I found entrepreneurs makes when they work on answers to this question is that they are unspecific in asking for answers.

For example, they tend to ask their customers what they want more related to the quality of the product or services based on that product. Unspecific questions bring unspecific answers that will not be too much helpful for you as an entrepreneur.

You will need to be more specific asking right questions that will give you the specific and right answer. Remember that you will base the future of your business on this answer.

Instead of asking is the quality of your product what they really want, ask about the speed of your product something that makes them more productive and what they can propose to improve this feature of your product. In such a way of doing research, you will need to ask more questions and receive more answers. But, here you can’t improvise. You need to be specific enough.

How Do You Know that You Get The Right Answer?

If your approach to your current and potential customers is honest enough, you will get honest answers from them. Remember that your goal is to improve your products, services, and your overall business not because of you, but because of them and their needs to solve the problem that your business solves.

Another way is implementing the proposals from your customers in your business. You can quickly see whether it satisfies them with your new solution based on their proposals.

An important thing for your business is to always implement what you discover from your customers about what your customers really want.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan