When you take a closer look at your entrepreneurial journey, you will quickly discover that everything that you do is based on choices that you have and choose, but also choices that your close environment has and choose. How can these different choices affect you and your business?
In my experience, thinking about only one choice is not possible, even I am sure that there is nothing more to choose from, I know that it is something wrong with me and my judgments of the situation around me. In such cases, I simply do not choose that one choice, but instead, I try to free my mind and analyze better the situation around me to find more possible choices.
As an entrepreneur, you probably have already faced many times with a variety of choices from which you need to choose one.
Just like when you are on the road and have several possible routes to get to the final destination (the best quality of the route, fastest or shortest), and in your business, you will have several directions that will ask for you to choose one.
But, the problem with choices is not just in your options. One thing is what you can choose through the decision-making process, but another thing is many stakeholders of your business have more than one choice, and one of them is you and your business. When I talk about stakeholders, primarily, I think about your customers, your employees, and your partners.
Here is some logical thinking when it comes to choices for you and your closer environment in the business world.
1. You will always have more options.
You will need to be aware that it will never happen to you to have only one choice. There will always be more than one choice. If you think there is only one, it means that you have not made enough effort to reach different options for a variety of solutions for your business. This situation can be the first sign that something is wrong.
2. You need to know your alternatives.
Yes, you need to focus all your efforts to know how much and what types of choices you have. If you want your chosen choice to be the best one, you must know all the available options, and if you miss one, the probability that you will select the best will decrease.
3. You need to be smart enough when you choose one of the choices.
When it comes to business, intuition is not enough. You will need to be as much as possible more analytical and to have in place the decision-making process to ensure that you will not make mistakes when you are choosing.
4. Your customers have more options, one of them is you.
That’s true. You need to be aware that you will never be the only choice for your customers. Your business can be the best one, can be different from competitors, but still, the customer’s problem or need will always exist, and there will be many different solutions like yours.
5. You need to make clear for your customers why you are the best choice for them.
Even you are the best choice for your customers, if they can’t easily recognize that you will not succeed in your intentions for your business to be their first choice, they will not choose you.
6. Your employees have more options, one of them is you.
Although for now, your employees work for your business, it doesn’t mean that you are the only choice for them and that they will stay with you forever. They, and especially the best ones, will always have more opportunities.
7. You need to make your employees understand why you are the best option for them.
If you want to succeed in building a stable business, you will need to make your employees aware that you are an excellent solution for them. Only then will you not allow them to think about other alternatives that they have.
8. Your partners have different choices and more alternatives, one of them is you.
In the business world, the rule once a partner forever, the partner is no longer true. Each side in partnership is trying to find better conditions for themselves, and if partnering with your competitors is a choice for your partners, they are the ones who, in the end, will choose them.
9. You need to make your partners aware of why you are the best option for them.
Your partners must be aware that you and your business are the best possible partner for them. That means that they need to know clearly and unambiguously that the partnership with you is a win-win strategy.
As you can see, when we talk about choices and your business, we think about more types of choices and more entities that decide when choosing from options. These are important things that you need to have in your considerations. That’s your job as an entrepreneur.
Question: Do you find yourself in a position to have many different options and do not know what to choose?