Promotional items as giveaways are a staple of business marketing strategies across all sectors of the economy, and there’s a reason for it.
Regardless of the item, giveaways make interested people feel appreciated while simultaneously increasing the visibility of a product or service.
Below I list the main ways that promotional items can help your company launch into the marketplace or gain ground on key competitors.
1. Increase recognition with promotional items.
If your company is at a trade show and is handing out the most unique branded item, a customized technology accessory, you will attract some serious interest from attendees. Your brand visibility immediately jumps to the forefront and becomes a recognizable option. Promotional giveaways get your company recognition that is crucial throughout all stages of business development.
2. Spark communication with promotional items.
Promotional giveaways can create communication, leading to business partnerships and future clients. If someone receives an item from your booth at a conference, they will naturally feel more inclined to reciprocate the gesture of attention. Like any gift, these items can help people feel more inclined to express interest back in the direction that the item came from. In business, communication is everything. It’s where all operations start and end.
3. Leave lasting impressions.
Traditional advertising techniques typically run for a specific amount of time. Once the amount of airtime is up, that’s the end of that part of the strategy. Promotional products are unique in the sense that they can keep advertising to new target markets indefinitely. For instance, if you provided a custom tote bag at a trade show, that item would continue to increase your visibility as long as it is circulated in public. The return on investment and the volume of potential impressions make these giveaways a crucial part of any successful marketing campaign.
4. Provide repeated exposure with promotional items.
If you own a racing boat manufacturing company and you hand out custom backpacks, the recipients will take note of your brand each time they use the item. This instills your business image within the mind of someone who has already proven that they are invested in your niche by attending the trade show.
This repetitive visibility will help these people remember your brand, even after they move on from the item. The more familiar these people become with your brand, the more likely it is that they will talk about and promote your service or product. Not all recipients of your promotional items will turn into long-lasting business partners. But the repeated exposure to the branded item gives your company the chance it deserves.
5. Enlarge target audience.
Oftentimes in marketing campaigns, certain media or platforms are used to target a specific audience. A benefit of promotional items is that they can reach any target audience within the public sphere. Also, the visibility evolves as the item moves throughout society. You select a finite group of recipients and from that point, the branding is dispersed through unique avenues of people. If you give someone a promotional tote bag with your company logo imprinted on it, it may even gain overseas visibility by the end of its life span. Who knows, the possibilities are limitless!
Businesses around the country try and win in the margins anyway that they can. It’s a blessing that we have a competitive economy here in the United States. But it can also put pressure on marketing teams to be adaptive in a changing environment. Promotional items are a staple marketing technique that should be utilized whenever and wherever possible.
Question: Are you using promotional items for your business? Can you share your experience with us?