As an entrepreneur, you need to know your customers if you want your business to succeed. But, do you really understand them in the way as they need to be understood?
Why your customers have already chosen your product instead of the competitor’s products? Why they use your product in such a way how they use it? Why your customer will pay you that amount of money instead of another? Why do your customers talk to you? Why your customers have the exactly that problem or need?
Many questions will come to your mind form this simple one question from the title of this post: why your customers do what they do?
Why You Need Answer on This Question Related to Your Customers?
1. Intelligence for Customers
Your job as an entrepreneur is to get as much as you can intelligence about your current and potential customers if you want to clearly understand why they do what they do. Because of that market research is an important part of your business processes in your small business.
2. Understand Your Customer’s Personas
If you succeed to deeply understand your customer’s personas relying on their real needs, frustrations, emotions, drivers, beliefs, and capabilities that influence on their decision-making process you will be much closer to the success. This success will mean also success for your whole company.
How You Can Learn More About Your Customers?
But, how you can learn about other people – your current and potential customers?
One of the biggest problems that you can find is that you don’t have enough knowledge that will help you to do this very difficult job. It is not a problem only for you but for all entrepreneurs.
The customers that you already have is much easier to be analyzed and predicted because you already can talk with them, you can also ask questions and analyze their different behavior based on your action steps.
But, again to succeed in today’s highly dynamic world you will need to collect more and more intelligence about most important persons for your business – your customers. Because of that, you will need to use different tools which will help you to base your knowledge and your next action steps when it comes for your small business.
5 Recommendation to Know Why Customers Do What They Do
Simply, if you want to know why customers do what they do follow these five recommendations.
- Always talk to your current customers and record their answers.
- Always talk with all your employees for what they know about the customers.
- Use social media to analyze and predict customer’s behavior.
- Use other tools that will enable you to record and find different intelligence about your current and potential customers.
- Listen to them and proactively change your offer according to their needs and wants.
Question: Do you have a process in place to understand your customers? What tools are you using to understand your customers?