Here is How You Can Create One-Page Strategy for Your Business

Having, or simply creating a strategy for your business is one of the most important things that you as an entrepreneur will need to do. You need a strategy, and that’s the fact. In many cases, the one-page strategy will be enough for your success.

As a small business owner, you have probably already seen a different type of strategies or read about different theories behind a different type of strategies. You have probably already made your own strategy based on your knowledge about them. But, with today’s post, I would like to recommend something different, something that can have a more powerful effect on your small business and your life.

Why You Need One-Page Strategy?

As a first, I want to tell you one important thing. Your business strategy is not something that you will create and to put on your desk or more worst on your shelves. Your one-page strategy is a document that needs to always be around you, but also around your whole small business team. Everyone has part of the responsibility of the implementation of your strategy, and the main purpose of having a strategy is their implementation.

Why? Because as an entrepreneur you have a vision, you know exactly what you want to achieve, how the future you want to look like, or where your small business needs to be in that future. You are the person who creates future for you, your small business, your small business team, and your customers. But, everything starts with your vision. And your one-page strategy is a document that will map your journey to that vision. It will show you everything that you will need to do if you want to come to the finish line – the achievement of your vision.

Let’s take a look at what you can do now as a part of this project for creating the one-page strategy.

Step #1: What are your goals?

Start with the blank piece of paper where you can write your three to five goals, or open your already-written goals for this year if you have it. The goals are the best starting point for each type of strategy, and you need to use them.

Step #2: What you already have in your hands?

In this second step, you will need to answer this question that means explaining your current achievements. For example, if your goal is your small business to earn a net profit of 100K for this year, you know that you have made 80K last year and expected to repeat that and improve for additional 20K. Or, you made 80K with 1000 customers, and your expectations are that 80% from them will repeat buying from your business.

Probably, you already know your numbers for the last year or your current numbers. This step is important because with this step you will know your starting position for your one-page strategy, also you will check your goals against reality.

Step #3: What’s the difference between your goals and what you already have in your hands?

Now, the third step is about the difference. As you can already note, the better numbers and answers in the previous two questions from the previous two steps, the better will be defined as the difference between your goal and your current position.

one-page strategy for your business

Step #4: What you need to do to eliminate that difference?

If you want to achieve goals that will bring you closer to your vision, you will need to work to eliminate the difference defined in the previous step. Simply, what you need to do? For example, maybe you will need to blog more times a week, run a list building campaign, establish more connections with potential customers…

This is the brainstorming session about everything that will help you to eliminate the difference between where you are now, and where you want to be in the future.

And bang! That’s it. You have your one-page strategy. Now, you need to use it, implement it, check it, and recheck it, also if you need to change to customize it.

Question: Do you use one-page strategy for your small business and what is your experience?

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan