Maintaining an active presence in your local community is a great way to get the word out about your business and to connect with new customers or to build more meaningful relationships with the ones you already have.
Here are a few tips on how you can get more involved in your community to market your business:
Sponsor a Team to Participate in Events
There are a lot of great activities taking place in your community to help support good causes. For example, there may be a walk that raises money for cancer research. Or there may be a Habitat for Humanity build to provide housing for a needy family. When you hear about these events, get involved.
Sponsor a team from your company to participate, and provide your team members company shirts to market your participation. You’ll get great advertising, and you’ll be helping out a worthy cause.
Sponsor an Event
As the primary sponsor for an event, you can get a lot of advertising while also providing a significant amount of support for a local charity or organization. Identify some high-level events in your area and reach out to the organizers to find out how you can become a sponsor. As the primary sponsor for these events, you will get big name recognition in signage, printed materials, and other promotional materials. You are also likely to get a big recognition on the day of the event.
If you can afford it becoming the primary sponsor for an event is a great way to get a lot of exposure in your community and to give back to needy organizations in a big way.
Create an Event
If there’s no event being hosted for a cause you want to support, create one yourself. You’ll let others know what your company really values, and you’ll get a lot of great advertising for it. Some possibilities include a walk or race to raise money or awareness for a cause, a kid-friendly activity like a duck race or decorating contest, a road cleanup, or a concert of the festival.
Be creative and put together an event that will attract a lot of people to bring your community together. You can choose to support a cause, or you can just host it to give the community something fun to do together.
Volunteer at a High-Profile Event
If you don’t have the budget to sponsor or create an event, you can still get a lot of good exposure by volunteering at a high-profile event. You can man the water station for a race, help set up the stage for a concert, or just provide assistance in the form of answering questions or manning booths. Whatever you do, you are likely to be recognized in promotional materials for the event, and you may even be able to wear your company t-shirts while you are volunteering, giving you even more exposure.
Host a Fundraising or Collection Drive
You don’t have to pay the money yourself in order to raise funding for a local group or charity. You can help by hosting a fundraising drive or a collection of a canned good or other items to support the group. You can do this by hosting a telethon, a radio call-in show, a door-to-door effort, or some type of fundraising sale. You could even offer a percentage of support from the sales at your business during a certain time. There are many fundraising ideas you can use.
Whatever you do, market your efforts as widely as possible. The more exposure you get for your effort, the more money you will raise for the charity, and the more advertising you will get for your business.
No matter what kind of business you run, you can benefit from raising your profile in your local community and connecting with customers near where you live. These tips can help you to get more involved in your community so that you can get more exposure for your business while also giving back in a big way.
In what ways have you integrated yourself with your community to help market your business? Share your tips in the comments!