As an entrepreneur, you will always need to know where your customers are if you want your small business to be always close to them.
The most important person for your small business is your customer.
You probably already know that your customers are the most powerful persons who have the potential to shape and reshape your small business. So, it is logical for you to be as much as possible closer to them. In such a way, you can easily talk with them and help them. In return, you will expect their trust to come to your small business and buy the solutions that your company offer them.
Where are my target customers?
This is one of the most important questions for entrepreneurs, and the right answer will increase competitive advantage for each small business.
The process that is used by many successful small business owners to create a sustainable business, or simply locating and starting to create and ship the value to their target customers is something like this:
- Finding the locations where your target customers are,
- Building your presence there,
- Creating different conversational strategies and
- Implementing conversational strategies.
As you can see the first thing that you need to do in this process is to find all possible locations where your current and potential customers are and then to start building your presence on those locations to implement different conversational strategies that will enable you to sell them your solutions.
Let’s look at where your customers are?
As a general rule, your customers can be in two different locations: physical locations and virtual locations.
1. Physical Locations.
Physical locations are all the physical places where your current and potential customers spend their time. On what type of physical locations they are spending their time?
You need to ask and give as many as possible answers to this question.
Generally, they can be in their homes, offices, or workplaces, local stores, restaurants where they launch or have dinner… Brainstorm as much as possible locations where your target customers spend their time and use them when you create your marketing and sales strategies.
2. Virtual Locations.
The second type of locations where you can find your customers and build a conversation with them is virtual locations.
Today, we have a large possibility to find them and talk with them on these types of locations. For example, your current and potential customers have a presence on different social media, they read different blogs and discuss on different discussion forums.
If you want to succeed in your marketing and sales efforts you need to start building your presence in the virtual locations where your target customers spend their time.
Everything that you will make in the future will be based on specific locations where your target customers are. Because of that brainstorming, or finding the right locations where your target customers spend their time is an important task for you as an entrepreneur.
Question: Do you use some process in discovering and finding locations where your target customers are? Can you share your experience with us?