The success of your small business in large part was based and will be based on the innovation that it brings in the form of value to your customers. That’s the fact.
But, as time goes on and your small business grows, the innovation cycle will become larger and larger.
Do you want to bring back innovation to your small business?
Probably your answer will be yes because you are a clever entrepreneur who knows that innovation is everything for your small business regardless in which subject it will come.
But, how you can bring back the innovation as a heart in your small business?
Here, I want to share several techniques that can help you to succeed in creating a really new way of how your company work and satisfy the customers.
1. Ask your own customers.
Start with your customers and listen to them, they know what they want and talking with them will tell you many secrets about them that you can easily use in your future innovation cycles. At the end of each of your action, they will be the one and only who will evaluate your success.
2. Look at the history of your own company.
What brings you here where you are? This is an important question, and in many situations, entrepreneurs, because of the high growth rate of their own businesses, simply forget how they build their successful business. What was the main inspiration for your previous innovations? Can you bring back that inspiration? What is the purpose on which you build your company in the past? This questions even they look simple and at this moment unimportant for you, but they can help you to see why you have started losing ground under your foot.
3. Start dreaming again.
One of the biggest obstacles to innovation is the lack of your entrepreneurial dreams about the future. Why you are not dreaming again? How you can inspire your own dreams that will simply look more deeply in the future? Think about this questions, because your dreams will be the perfect basis for possible innovation projects in your company.
4. Look at other industries.
Why you not look at other industries and see what works there and is not used in your own industry? Looking at other industries and successful processes, products, or systems will give you many ideas to combine them into your business and become one of the most innovative companies.
5. Don’t ignore your business problems, simply solve them.
Everywhere where you discover problems in your company, it is the perfect subject for possible innovation. Solving your own problems will bring more innovation into your small business.
6. Motivate your employees to bring as much as possible innovative ideas in your company.
Innovation isn’t something that only you as an entrepreneur has a monopoly in your company. The best innovation comes from more clever heads full of creativity. Your job as an entrepreneur is to continuously motivate your employees to improve all aspects of their own work and share their own innovative ideas with their colleagues, managers, and you.
Question: Do you have experience with some of these techniques or something else in bringing back the innovation in your small business?