10 Tips to Create Exciting Demand for Your Products

Your small business’s success will be based on your success in creating an exciting demand for your products and services. If your customer’s demand is higher, you will enjoy bigger success.

So, how can you create a challenging demand for your products and services?

You can create the best possible value for your customers, or you can have the most innovative solutions for your customers, but it doesn’t make sense until your customers don’t want to buy and use your products and services. To solve this possible problem, you must put all your entrepreneurial efforts into creating a really exciting demand for your products and services.

How can you do this? How can you transform your current struggles into the biggest success for you as an entrepreneur? I have seen many entrepreneurs struggle with this issue. Simply, they have great products, great services, and the greatest processes in their business, except for one process that will continuously create exciting demand for their products and services. That’s the biggest disappointing situation in which almost all entrepreneurs find themselves quickly after their successful startup.

Let’s look at ten ideas that will help you in your efforts to create an exciting demand for your products and services for your company.

1. Solve Real Customer Problems if You Want to Generate Exciting Demand for Your Products and Services

The first thing you will need is to be sure that your company creates products and services that solve real customers’ problems. If you don’t ensure this, all your efforts will be a waste of time.

Spend some time analyzing customers’ real needs, wants, and problems. Go out of the building and talk with them not about your products but about their wants and needs. Sometimes, the product’s real owner will be someone else and not the person you think that will be.

Creating an exciting demand for your products and service will require you to have exceptional solutions for the right customer’s problems.

How to ensure that you are solving real customer problems?

There are several steps you need to take first to learn about customers’ problems, then how to solve them and generate exciting demand for your products and services:

1. Conduct market research. You must understand your target market and its pain points by conducting market research. Follow this step-by-step guide to conduct market research. Completing this step will help you identify real customer problems and then offer products or services that can solve them. The output of these steps will need to be product features that will help customers solve their problems.
2. Improve your products and services. Now you must improve your products and services, including the most important features you have discovered through your market research. This will help you ensure your products solve real customers’ problems.
3. Listen to your customers. Follow this guide to start listening to your customers. You need to seek customer feedback and consider it when developing or improving new products or services. This will help you understand what they really need and improve your products to meet their requirements.
4. Continuous improvement. You need to monitor and evaluate the performance of your products and services and make changes to ensure they continue to solve real customer problems.

Related: How To Reach Your Target Audience and Sell Your Product

2. Don’t Sell, Educate

The second thing you will need to do is educate your potential customers about the problem you solve for them. If they don’t know that they are already having a specific problem that your business solves for them, how can you expect that there will be exciting demand for your products?

The most effective marketing today is education-based marketing, and you will really need to use it to create an exciting demand for your products and services. This strategy is based on the belief that when customers know and understand the value of your offer, it is more likely that they will purchase your products.

How can you educate your customers before selling?

Here are some steps you can take to educate your customers:

1. Start with blogging. On your blog, you must create as many educational resources as possible. You can share “how to” tips, videos, and infographics that explain how your products or services can solve customers’ problems. Follow over 100 ideas about what you can publish on your business blog.
2. Use webinars and workshops. Develop and host educational events. You can host webinars or workshops where customers can understand more about your products or services. Also, they can ask questions or give important feedback.
3. Offer demos and trials. Demos and trials are the best possible ways for customers to become familiar with your products before they purchase them. So, allow customers to test your products or services before purchasing. In such a way, they can see in real-life conditions how they work and how they can benefit from them.
4. Share tips about your products and services on social media. You must be active on social media. Share different tips and tricks related to your products and communicate with your potential customers. Also, you can share success stories and testimonials. They will show potential customers how your products or services have helped your current customers solve their problems.

3. Be Closer to Your Customers if You Want to Create Exciting Demand

Always be close to your potential customers. If you are not, you can’t discover what they really want. So, you can’t educate them if you are not close to them.

Building a closer relationship with your customers will help you to create really exceptional value for them. On the other side, it will create a much higher demand for your products and services.

How can you be closer to your customers?

Here are a few steps you can take to be closer to your customers:

1. Communicate with your customers. You must communicate with your existing customers regularly through any possible channel, such as phone, email, social media, and communication platforms. This will help you understand their problems, needs, and requirements. You can also personalize your communication using customer data. In such a way, you will create a more personalized experience for your customers.
2. Help your current and potential customers. Be sure that when you communicate with your customers, you are always helping them. It doesn’t mean giving help only for products you are selling but helping with anything else they need help with. In such a way, you will become a trustworthy entrepreneur in their eyes.
3. Provide excellent customer service. Excellent customer service before, during, and after purchase will help you to satisfy your customers. And satisfied customers are loyal customers that will bring more customers to your company. Here are the most important customer service skills all your team members will need to possess.

4. Customers Feedback

If you build a strong relationship with your customers and use their feedback to improve and create better value for them, you can be much closer to creating a high demand for your products and services.

Use your customer’s feedback to improve the value of your products and services. If I am your customer and you ask me to help you improve the value you want to ship to me, I will give you the feedback. But, when you will tell me that some of my feedback is already included in your solutions, it will encourage me to continue using your solutions and share my experience with all the other people that I think will need your solution. That means you will increase the demand for your products and services.

How can you encourage your customers to give you feedback?

Here are the necessary steps you need to take if you want to encourage your customers to give you feedback:

1. Make it easy for your customers to give you feedback. You must ensure that your company provides customers with multiple ways to give you feedback. You can use your sales staff to ask for feedback after the purchase, phone calls, email, a website form for feedback, etc. You can also use social media platforms to ask for feedback.
2. Use incentives to encourage customer feedback. If no one wants to give you feedback, you can use incentives like offering customers a discount, free consultation, access to free webinars, or other incentives.
3. Always explain how you will use the feedback you get from them. Explain to customers how their feedback will be used and how it will help improve your products or services. So, when you thank them for feedback, let them know what you will do as a result of their feedback.

5. Free Content to generate Exciting Demand

If you want to create a really exciting demand for your products and services, you must create a customer’s desire for them. One of the best strategies is to use free content to create a desire for the solutions that you offer.

Free content will mean the content that you will publish on your blog, free reports, free e-books, tips you share on social media, and everything else that will be useful and free for your potential customers from one side and will create a strong desire for your products and services on another side.

By sharing free content, you will prove yourself as an authority in your industry, a trustworthy entrepreneur, and a company.

How can you share free content with your customers?

Here are some things you can do to share free content with your customers:

1. Business blog articles. You need to post regular articles on your blog and provide useful information to your customers. You can write articles about industry news, product updates, or tips on how to use your products or services. You need to be consistent with the publishing schedule for your blog.
2. Social media. You must share valuable, practical, and informative content on your social media channels. You can share your blog articles but also other articles that can be of interest to your customers.
3. E-books. Develop e-books that provide in-depth details on specific topics related to your industry, market, or products. You can share these e-books as a free download on your website, or you can use them as an incentive for an email subscription.
4. Email Newsletters. Create a regular newsletter, like a weekly, bi-weekly, or monthly newsletter, that includes helpful information for your customers. If you use some service provider for sending emails, you can have two types of newsletters. The first one is the sequence of emails that you can prepare upfront, and the service provider will deliver the messages on specific days after their subscription. Also, you can use broadcasts to send your weekly or monthly newsletters and specific promotions.

6. Focus on Targeting Your Customer’s Emotions

In today’s world, emotions are something that ensures the successful sale of your products and services. Triggering your customer’s emotions is a winning strategy for you, bringing a higher demand for your products and services.

By targeting customers’ emotions, you can create a deeper connection with your customers and influence their purchasing. This will create exciting demand for your products and services.

Because of that, focus your efforts on targeting your customers’ right emotions, and you will succeed.

How can you target customers’ emotions?

Here are two ways you can use to target customers’ emotions:

1. Storytelling. You must use storytelling if you want to create a high-level emotional connection with your customers. Be careful to tell stories stimulating emotions like inspiration, happiness, or nostalgia.
2. Emotional triggers. Think about your marketing activities and advertising content. Are you use emotional triggers? Use emotional triggers such as humor, nostalgia, trust, and excitement. This can include using language that evokes specific emotions, touching images, music, or videos.

Related: 10 Unique Ways to Advertise Your Business and Stand Out

7. Focus on Pain Instead of Pleasure to Create an Exciting Demand

Many pieces of research show us that triggering customers’ pain is a winning strategy. As human beings, we are more emotionally connected to pain because we don’t like to feel it. Your customers will always be more interested in solutions that will enable them to avoid pain than they will be interested in gain pleasure.

Targeting customers’ pains instead of their pleasures is a great strategy that involves recognizing and then targeting the specific problems or challenges customers face through all of your marketing activities.

If you want to create a really exciting demand for your products, you must focus your marketing efforts on pain instead of pleasure.

How to target customers’ pain instead of a pleasure to create an exciting demand?

Here are two action steps to start targeting customer’s pain points:

1. Identify customers’ pains. Use your market research to understand the pains of your target customers. Ask for customer feedback through surveys, interviews, or focus groups. Get the data customer service department and collect social media data from your targeted customers. Then analyze the data you have collected to identify common pain points. Also, you can put yourself in your customers’ shoes to look at their pain points but from their perspective.
2. Highlight these pain points in all your marketing materials. Don’t promote your products and services, but focus on solving their pain points. Highlight how your products can solve your customers’ pain points.

8. Promise, But Only if You Can Deliver What You Have Promised

Promises sell, but only if you deliver them. You can really build quick demand for your products and services with the right promise at the right time to the right customers.

If you are sure that you can promise something and you can also over-deliver on your promise, then use the right promise to create high demand for what you sell to your customers.

9. Prove the value of your offer if you want exciting demand

As you already know, your offer will be one of the first things that your potential customers will evaluate before they decide to use your products and services. In several seconds, your offer will need to prove its value to customers. If you succeed in this, you will create a challenging demand for your products and services.

How to prove the value of your offer?

Here are a few ways to prove the value of your offer:

1. Free trial or demo. Using free trial options or demos of your products and services is the best way to prove the value of your products and services. By trying your products, potential customers will experience their value.
2. Testimonials and real data and statistics. You can use testimonials from already satisfied customers to demonstrate the value of your offer. Also, you can use data and statistics like satisfaction rates, success stories, or performance metrics to demonstrate the effectiveness of your products or services. 
3. Guarantee. Higher the guarantee, the better value is perceived by customers. You can offer a money-back guarantee to demonstrate your confidence in the value of your products and services.

10. Differentiate Yourself and Your Business

When you are different and more unique from everyone else, it will help you increase your brand’s recognizability. It will inevitably lead to increased demand for your products and services.

You can answer these six questions to differentiate your business.