6 Tips to Make High Potential Innovation Become Your Daily Routine

As a small business owner, you probably want to innovate, because you already know that without high potential innovation, your company can’t survive in today’s highly competitive marketplace.

But, the question is how you can become an active part of innovation. How can you make the innovation to be your daily routine? It is not simple. It can’t be done with saying, but it can be done with doing.

I have seen many entrepreneurs who want to be innovative entrepreneurs, but they are stooped at their first step. Simply, they can’t see the opportunity for high potential innovation.

Because of that, in this post, I would like to talk about some possible ideas that you can use in discovering innovative opportunities that can easily be translated into potential innovation for you and your small business.

1. Commit to working on the innovative project each day.

If you are not committed to innovating, everything else that you will try to do will not give you the results that you want to achieve with the high potential innovation in your company. You need to commit that each next day of your entrepreneur life will contain one or several following recommendations that I will cover in this post.

2. Spend a minimum of 20 minutes daily as your own customers.

Spending 20 minutes daily in the shoes of your customers isn’t a big sacrifice from your side as an entrepreneur. But, this will help you in expanding your view to see things that, in another way, will be invisible to you and your small business. Make something that they are doing each day. Use your products and services as they are using each day. Think as they are thinking. You will discover such great things that can be an opportunity for high potential innovation in your small business.

3. What are the most significant needs of my customers today?

Start asking yourself this question each morning when you come to your office. Why? The customer’s needs as specific variables will need to be known on an everyday basis from the side of an entrepreneur. The customer’s needs as specific variables will need to be recognized on a day-to-day basis from the side of an entrepreneur. They can be relevant today, but irrelevant tomorrow.

Because of that, this question is an essential question for you as an entrepreneur. Changes in your customer’s needs, which you can satisfy, can become one of the most significant opportunities for high potential innovation.

business innovation opportunities - innovation process

4. Look at the marketplace each day to identify possible opportunity gaps.

I know that you don’t have time to go outside your office and spending it in the marketplace. It is easier to look at the numbers. But, it is easier and, at the same time, a more irrelevant source for you. If you are an app designer, spend some time of your day at app stores. If you are a restaurant supplier, devote some time to your day at restaurants. You need to understand them better, to discover high potential innovation opportunities.

5. Listen to your customers.

Today’s customers talk. They aren’t persons who will be silent, and they have their ideas, their own needs, and desires, their problems, etc. Each of these is valuable information for your small business and, at the same time, the source of opportunity if you do something about them. Let’s listening become one of the most critical functions in your small business. Only in such a way, you will build a pull of possible opportunities ready to be innovated.

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6. Analyze your customers to discover their hidden needs.

As the last thing that I would like to recommend here for you is to start analyzing your customers. You need to observe them if you want to discover their hidden needs. They will not always publicly share their needs. Your customers will not always know what they really want or need for today or in the future. If you don’t analyze them to discover their hidden needs, you can’t prepare yourself and your company for the future. That’s your job. You are an entrepreneur who needs to manage today’s operations but also prepares the company for the future.

As you can already see, you don’t need to implement all six recommendations from here. It is enough to start with one of these, and you will quickly see substantial achievements in your innovation process.

Question: What are you doing to discover innovative opportunities for your company?

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan