In this post is presented an overview of the benefits of presenting products by utilizing 3D holographic displays.
A brief story of how projection was used in the past
A long time ago when overhead projectors were a novelty, everybody used them. Whether it was for presenting materials in business or teaching a class in the education field, projecting documents was a useful way to communicate the message we wished to show. It served a valuable purpose in many fields of work and was relatively efficient in the way it did so. In addition, this process allowed minimal use of paper to be distributed to the audience and was quite easy to operate.
Over time, the limitations presented by this device were slowly replaced by the introduction of the LCD projector. This has now enabled people, presenters, in particular, to include the addition of colored images and even videos projected onto a screen. The LCD projector was a more sophisticated device in delivering presentations and produced effective results. These devices are still commonly used today in modern offices and schools.
Introduction of the revolutionary 3D display
As technology grows and is developed by their respective talents in their corresponding fields, such a dynamic range of outcomes are made available to the public. Combined with holography, the art of 3D displays has shifted into the possibility of projecting live 3D holographic images. 3D holographic displays have been around for a relatively short time, but their functionality suggests a revolution in how we present things.
Who’s using them
Large companies have now turned their methods of presenting by using interactive 3D holographic displays. This decision allows for a wide range of presentation techniques for use in various different fields. From the automotive industry to large consumer producers such as soft drinks and tobacco, 3D holographic displays are becoming an industry standard when it comes to presentations.
Examples of this technology
One example of this technology is landscaping and design. If an architect or a contractor wishes to design a new hardscape building, they can express their design using 3D holographic displays. What happens is that the audience is given a crystal clear image of their project which can be manipulated in various ways, such as by rotation and zooming. Large natural environments are also possibly projected through these 3D holographic displays and can prove a life-saving and cost-effective measure by reducing the risk involved when presenting a strategy or a key element in the positioning of a certain feature.
Recording videos and then projecting them via 3D holographic displays is another way which can attract the audience into showing interest. There would be no purpose for any screens or monitors as the video is played back live on open air. This result can give a sense of realism as if the object were “real” and moving along in front of our eyes. It’s just like what we see in Hollywood movies, especially in science fiction genres.
What is even more exciting is the integration of live animations which are also projected by 3D holographic displays. In this case, a hidden actor hides behind a cubicle and is equipped with devices which control the actual animation visible to viewers. For example, in an education expo, one might use this technology to interact with the passerby and even verbally respond to them. This, of course, has a lasting and astounding effect on people who view this holographic image as being real.
How many times have we experienced an unbearable moment of boredom when viewing somebody else’s presentation? All we can remember is focusing on the speaker’s lips in slow motion and complete silence in our minds and at the same time thinking “when does this end?”.Since 3D technology is made available, why not use it instead to really get the audience’s attention and interest? You really can’t go wrong with it.
The applications of these technologies are so remarkable that they are being combined with other forms of technology which are common nowadays. Rest assured that one day we will see 3D projections made available on mobile devices. This potential opens even further opportunities for developers such as software designs and even computer games. The possibility of this technology is literally endless.
More companies are now forthcoming with this technology and provide their customers with 3D displays. In the fiercely competitive environment of any business, one always strives to leave the greatest impact on its potential users. They will do whatever it takes to make an impression. By using the technology made ready through these 3D displays, a lasting effect always seems to take place in the eyes of the viewer. While viewing some cutting-edge technology to promote a company’s product, one can only reason that the company really means serious business.
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