Author name: Dragan Sutevski, PhD

Dragan Sutevski, Ph.D., is the founder and CEO of Sutevski Consulting, where he helps businesses grow sustainably through innovative strategies and creative thinking. Follow him on Twitter for valuable tips and updates, or reach out here.

Dragan Sutevski

8 Questions Each Marketing Plan Needs to Answer

8 Questions Each Marketing Plan Needs to Answer

A marketing plan is one of the most useful tools in the hands of entrepreneurs. Today, you can’t expect that small business will survive without marketing activities.

But, the problem is those entrepreneurial possibilities are very big when it comes to different marketing approaches in a small business.

What we need is a high-quality marketing plan that will help us to implement different marketing tactics, achieve our marketing goals and overall business goals, and iterative improvement of our next activities.

Probably, you already have seen entrepreneurs that market their business on an occasional level. They try different tactics, different activities, and different approaches. But, there are no results, because they not have a systematic approach that will guarantee success and ensure continuous improvement in every future step.

Such a systematic approach in marketing can be ensured with a marketing plan.

Do you have a marketing plan?

Here are 8 questions that each marketing plan needs to answer:

When You Build Your Business You Need to Start With the End in Mind?

start your own business - haven't started your business

Everything that you start, you start from the beginning.

When you start reading book, you begin from the first page and continue until you finish at the last page.

When you start writing, you begin from the first page in your notebook or whatever else.

But, when you start with the business, you begin building it from the end point in mind.


Your Business Startup Mind-map

Business Startup Mind-map

When it comes to business startups, one of the biggest mistakes is when the entrepreneurial focus is only on the products or services that need to be developed. To escape this, here I will share one business startup mind-map in order to focus on the right things.

Before several days, one of my clients comes to me with their prepared product and wants to help them to build a strategy to go on the market. However, they already have built a product, probably months and maybe years of their efforts was integrated into the product before they really know what the future customers will want.

8 Painless Ways to Sell More to Existing Customers

8 Painless Ways to Sell More to Existing Customers

According to our research, there are some pretty simple ways you can use to increase the number of sales you make to your existing customers. There’s no need to reinvent the wheel when it comes to selling to your existing customers. You can sell them more of what they love by implementing simple tactics.

As an entrepreneur, you always aim to sell more to your existing customers.

Sometimes you can find yourself in a position where you don’t know what to do. You risk losing some of your current customers if you continue with excessive pressure. On the other hand, if you don’t try to sell more, you will lose your business.

Because of that, sometimes, these activities can be very painful for entrepreneurs.

The solution to the problem is the proper balancing in your offerings with which you want to sell more.

Let’s see some possible ways to help you sell more to your existing customers without the risk of losing them.

How to Implement Organizational Changes in Your Business?

organizational changes - drivers of organizational change

How can you implement organizational changes in your company?

You know that changes must be in place everyday, if you want to build really successful business, or to sustain one step ahead of your competition.

You know that your customers make a pressure on you and your company to be better today than yesterday, and better tomorrow than today.

8 Marketing Essentials We Can Learn From Facebook

expand startup - start-ups

Everyone is addicted to it. Everyone could not stop using it. Indeed, Facebook has become a part of our fast-paced lives.

It is not limited to the younger generation. In fact, no matter if you are young or old, it is easy for somebody to have his or her own Facebook account.

It is very successful mainly because it can connect you to any person you know even if they live halfway across the world.

To entrepreneurs, the fact that his or her potential market is as easy as using Facebook is not such a bad idea. After reading this article, Facebook might just give your business the boost it needs. Follow these 8 tips: