Author name: Dragan Sutevski, PhD

Dragan Sutevski, Ph.D., is the founder and CEO of Sutevski Consulting, where he helps businesses grow sustainably through innovative strategies and creative thinking. Follow him on Twitter for valuable tips and updates, or reach out here.

Dragan Sutevski

The Best Resources Where You Can Find Business Ideas

Business Ideas / By
business opportunities and ideas

Business opportunities and ideas are starting point for every business. They are important because the business potential energy at startup levels depends on the ideas that you will implement.

Previously, I have written about increasing creativity for a business idea generation process. Here I want to present another process that in combination with creativity can help you in generating more business opportunities and ideas for your small business.

You can find great business ideas from different sources that can be newspapers, magazines, internet, talking with friends, etc. In this post, I want to write something about the internet as a source of business ideas.

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Business Intelligence as Creator of Knowledge For Organizational Changes

Organizational Changes / By
business intelligence

Business intelligence (BI) in the last several years has got huge popularity in the business world. Before the term intelligence finds its own place in the business world, governments use this word to make big decisions about wars or about leading the country.

Now we live in the informatics and communication technology age. We are bombarded with information every day. However, information as raw information doesn’t mean knowledge.

How you can transform raw information into knowledge is the key issue in making a better decision?

One possible answer is business intelligence. The potential of BI in the transformation of information into knowledge is enormous. The right information in the right place at the right time is the basis for making the right business decisions.

On the other side, organizational change requires decisions about what to change and when to change. These decisions are based on the sources of organizational changes. These sources may come from different places as from inside of organizations and from outside of organizations. Because of that, we have internal and external sources of organizational change.

In this blog post, I will try to systematize current business intelligence knowledge and find and give some connections between business intelligence and organizational changes.

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6 Tips to Increase Creativity to Brainstorm Excellent Business Ideas

Business Ideas / By
increase creativity

Business ideas come from the entrepreneur’s brain. But, best business ideas come when your creativity is on a higher possible level. So, you will need to increase creativity to brainstorm excellent business ideas.

When I talk about the best business ideas I mean of business ideas with the highest level of business potential energy. But, when we come to creativity, we have a problem because we are not always creative.

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Sales Funnel: The Basics

Sales / By
sales funnel template

Sales will not happen all at once. You, as an entrepreneur will need to do many different things if you want to transform potential customers (possibly interested) into the customers who pay you.

Small businesses can have a huge number of potential customers. However, until they become real customers, they can’t expect to benefit from them, and actually, anyone can be a potential customer. In the retail store, the potential customer can be anyone who passes through or lives in the area of the store location. For importers and wholesalers, the potential customers can be all small businesses in the state that are targeting the same market, or come from the same industry. For online sales, the whole world’s internet users are potential customers.

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6 Reasons Why You Need a Good Business Logo

Marketing / By
Why Your Business Need a Good Business Logo

Your business logo, name, and slogan are three key elements that give your business the identity, whether it is an existing or new business. If the slogan is the verbal logo, the logo will be a picturesque logo of your business.

The second pillar of the identity of your new or existing business is the logo. It is not the rule that you must have a logo, but it is desirable to build a full identity and recognition from the start of your business. In this way, you can increase your business potential energy.

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