Author name: Dragan Sutevski, PhD

Dragan Sutevski, Ph.D., is the founder and CEO of Sutevski Consulting, where he helps businesses grow sustainably through innovative strategies and creative thinking. Follow him on Twitter for valuable tips and updates, or reach out here.

Dragan Sutevski

5 Dos and Don’ts of Link Building in The Modern SEO Landscape

5 Dos and Don'ts of Link Building

In digital marketing, mastering the art of link building is really important for any business owner who wants to increase the visibility of a website and rank higher on search engines.  In its essence, link building is related to acquiring hyperlinks from other websites to your own. Each link brings signals to search engines that […]

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How to Eliminate Distractions at Work When You Work on Important Things

How to Eliminate Workplace Distractions When You Work on Important Things

When you’re working on an important project at your day job, you must find a way to eliminate distractions that could distract you from your work. Distractions are one of the biggest productivity killers. While you can’t completely eliminate distractions at work, you can take some measures to improve your workplace productivity. You need to

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Lewin’s Change Management Model: A Guide to Successful Organizational Transformation

change management

Change is a constant force in every organization, whether a business, a larger corporation, or a public administration. After covering two different change models, the diagnostic model of organizational change and Kotter’s 8-step change model, another important model that has resisted the test of time is Lewin’s change management model. You must understand Lewin’s change

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Investing in a Solar Panel with a Battery System: Is It Worth the Cost?

Solar Panel with a Battery System

Are you considering investing in your home’s solar panel with a battery system? With the increasing popularity of renewable energy sources, more and more homeowners are turning to solar power. And with the added benefit of a battery system, it may seem like a no-brainer to make the switch. But is it really worth the

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The Difference Between Your Value Proposition and Positioning Statement

value proposition vs positioning statement

Marketing has several aspects that aim to increase your company’s sales. However, before the sales start flowing in, you must first convince customers to buy from you, not your competitors. You must adopt appropriate business and marketing strategies that showcase and define your brand, and the value proposition and positioning statement are things that can

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Mastering Change Management: Kotter’s 8-Step Change Model

change process compass

Change management is critical in organizational development, from adapting to technological advancements to responding to market shifts. This article is part of our series about different change management models. Previously, we described the diagnostic organizational change model. which is a structured and strategic approach to making organizational change based on the diagnosis of organizational performance.

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