Pricing is a combination of science and art. We cannot focus on science without art or focus on art without science when we are pricing our products and services. So, there are many possibilities to make several pricing mistakes that will cost your company.
Do you think that your price is one of the most critical elements in your business?
Do you know that everything you do in your business impacts your prices while on another side, your prices impact your offers, sales, and value perception of your customers?
Let’s see some of the frequent and most disastrous mistakes that you can make.…