What Does User Consent Mean and Why Does it Matter?
User consent is a critical part of any digital experience. In the online world, an agreement between the user and the company defines how the user’s data should be handled. It outlines what personal data the user provides, how long it will be held, who has access to it, and more. You must ensure that your users clearly understand what they are giving consent to.
User consent must be explicit and obtained with full knowledge and understanding. At its core, it’s about trust between the two parties – both sides need to know that data will be handled responsibly and per the law.
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