How to Turn Your Blog Into an Effective Marketing Tool

When it comes to running a business, your website is an integral element of your online marketing activities. It acts as the foundation for everything else, and it’s where people will find your business in relevant searches, make purchases, and/or learn more about what you do.

Yet when it comes to running a website, there’s one element that is often overlooked: the blog. In fact, certain websites won’t even bother to have a blog. Others will post one or two articles and then forget about keeping it updated.

Avoid falling into the same trap. A blog can be an extremely effective tool in boosting your SEO efforts, building an audience, and positioning yourself as an influence in your industry. So if you’re ready to turn your blog into an effective marketing tool, here’s a starter guide to follow.

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