All companies exist in a specific type of market. That market is composed of current or potential customers, competitors, and other market players. It is a complex environment that you must research continuously. Because of that here I would like to give the basis of the market research you will need to conduct.
You need to understand why customers are buying specific products and services from you or your competitors. There are many different reasons and some of them buy for one reason, another for another reason, and so on. You will learn more about them if you use market research.[Read more…] about Market Research – What is it, Benefits, Process & Information Sources