The aim of marketing is simple: find customers, keep them, and satisfy their needs. But, of course, each step is an intricate process. It takes a considerable amount of testing to find the most effective lead generation techniques, find ways to win customer loyalty, and discover the best practices for customer service.
Still, it’s a mistake to think of marketing as a single process. In fact, it’s an umbrella term for various processes, like product research, development, advertising, promotions, sales, and customer service. Each process forms a link in an organizational chain. While many companies specialize in either online or offline marketing, the best approach is to use multi-channel marketing, which blends different promotional channels. What makes this method highly effective is that it catches the attention of customers who are both offline and online. Reaching out to customers in various ways not only helps improve lead generation but also helps build your brand as you will be seen all over the place.
So, think of promoting your business or product line through offline channels like giveaways and tradeshows and through online channels via search engine optimization and blogging. Let’s take a closer look at both types of channels for marketing your business.
How to Use Multi-channel Marketing to Grow Your BusinessRead More »