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Here are the best marketing articles to help you market your business and become an expert marketer.

brewery social media

Social Media Tips for Your Brewery: 4 Tips to Help Create a Buzz

Have you recently started or inherited a brewery? If so, there’s no question that you have ventured into a pretty amazing business space.

After all, what’s better than producing beer and serving happy customers?

However, after the excitement has died down, you have to put time and effort into growing a solid and sustainable marketing strategy.

user-friendly website

What Makes Your Website User-Friendly?

User-friendly is the art of making your website simple and easy to use. Most of the companies design their websites by understanding customer’s needs that give us insight into what works and what doesn’t.

Some of the fundamental, proven usability tips include proper use of taglines, intuitive navigation, concise content, and strategic use of visuals.

Most of the companies have a step in their project flow specifically designed to detect and eliminate potential usability issues. This is called prototyping. The exclusive focus is on content structure, flow, and functionality.

ultimate addons

5 Great Things of Ultimate Addons for Beaver Builder

Beaver Builder ranks as a popular product amongst WordPress users with great features. Many users feel it is way better when compared to flagship WordPress Page builder themes and products such as Divi (If you’d like to know how these two products compare to each other read this review of WP Beaver Builder vs Elegant Themes Divi). But after choosing Beaver Builder as your page builder plugin of choice, is there some way you can further extend its functionality? That’s where Ultimate Addons comes into play.

Going Local – 3 Brilliant Business Collaborators in Your Neighborhood

The power of the internet means that even modest enterprises can go global without billion-dollar budgets. On, the other hand there are local businesses that also try to find local people with the highest possible purchase intent.

But certain firms rely on attracting people in a more limited geographical location and establishing a reliable presence quickly and effectively isn’t easy.

However, when your business model is focused on local business or passing trade, your best buddies for online and offline trade might be closer than you think.

So if you’re going local, here are three brilliant business collaborators you might find in your neighborhood.

How to Use Multi-channel Marketing to Grow Your Business

The aim of marketing is simple: find customers, keep them, and satisfy their needs. But, of course, each step is an intricate process. It takes a considerable amount of testing to find the most effective lead generation techniques, find ways to win customer loyalty, and discover the best practices for customer service.

Still, it’s a mistake to think of marketing as a single process. In fact, it’s an umbrella term for various processes, like product research, development, advertising, promotions, sales, and customer service. Each process forms a link in an organizational chain. While many companies specialize in either online or offline marketing, the best approach is to use multi-channel marketing, which blends different promotional channels. What makes this method highly effective is that it catches the attention of customers who are both offline and online. Reaching out to customers in various ways not only helps improve lead generation but also helps build your brand as you will be seen all over the place.

So, think of promoting your business or product line through offline channels like giveaways and tradeshows and through online channels via search engine optimization and blogging. Let’s take a closer look at both types of channels for marketing your business.