6 Market Research Methods You Can Use in Your Small Business

Market research is one of the most critical activities you need to take as an entrepreneur when running a business. Each market research relies on specific market research methods, which is a way of collecting information or data required for the research.

It seems that 80% of market research is a collection of valid information on the market. In comparison, 20% refers to the analysis and interpretation of already collected data. This is the 80/20 rule. Because the market is made up of customers and competition, collecting all information relating to them is necessary.

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